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Vinyl Banners for the Right Occasion

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Finally, it seems that many sign companies will do a double sided banner on any material.

The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl predominant material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink infiltration properties, etc. Take a gander at just one description of one type of earmark from a leading manufacturer’s website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).

I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the battle hymn so it will be reinforced) and grommets (metal rings placed approximately every two feet on the royal standard – usually only on the top and bottom) to make sure the indicant is supported sufficiently when hung. But there are caveats. I know some dealings men and women that use their diversified corporation trade show principal over and over afresh as needed. In this case, a 10 oz predominant will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz spread for these situations.

Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was flowering here in Florida latterly the 2004 hurricane season. The only lean sense thing to do when a hurricane is planned is to take your outdoor standard down! Make contingency plans to be able to take your bunting down quickly and easily when any major storm is in the offing (I suggest twine on the four corners or rope on the top and ship so the sign can be untied quickly).

For most purposes, a 13 oz ruling will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If opprobrious inks are used, their life expectancy will be diminished substantially. Make sure your sign colleague uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an extra 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.

If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large pendant (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3’ x 20’ street trait to a customer who insisted on sale the sign without wind vents, I knew it would not handle even short and sweet breezes.

Finally, it seems that many sign companies will do a double sided picture on any material. But this is not fair to the consumer. Only 16 oz paramount material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the first-rate message is lost in the sun. I can’t tell you how many banners I have seen where the sun shines through them. Most consumers don’t understand and go for the lower price. I refuse to print a double sided outdoor stamp on something but 16 oz and excelling and your sign holding company should too.

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