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Or some average Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. 37 Year Old Maine Cop Tells How the Answer Can Increase Your Profit By 277%* ' 2002, Jeff Neil, All Rights Reserved. You may publish this article in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Article: Is That My Butt? By Jeff Neil Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt. But... It sure got your attention. Just like it got mine. And that is the purpose of a killer headline. Let's start this story from the beginning: Here I am sitting at the doctors office. I'm waiting for my wife to get done with her open up. And 'no', we are not expecting a baby, thank you. Anyway... Here I sit. Notebook in hand. I brought it to write some content for a new website. So I'm looking around just waiting (hoping?) for the creative juices to start flowing. You know how it is waiting at the doctors office. I started staring at all those magazines. You know... All those women magazines. No Hot Rod or some interesting like that. And then I saw it. 'Is That My Butt?'. Right on the front cover of Seventeen, April, 2002 Edition. Normally that's not the type of reading I'm into. But I couldn't resist. I just had to find out what the heck that question was all about. So yup, I walked clear the decks biased the waiting room just to see that magazine. The story was with regard to jeans. No, I did not read it. But the headline worked. And it worked well! And that's what you need to do with your headlines. Grab their attention. And to be really effective you should be a little creative. You've got a lot of competition out there so sometimes material completely of the wall is required. As long as you can make it fit. Some of the best headlines I've ever seen are at the supermarket run out. The tabloids. Headlines like Three Headed Martian Calls 97 Year old Grandmother from Outer Space. Yeah, it's silly. But people look. And then they see other headlines like 33 Year old Kansas School Teacher Reveals Life later 17 Divorces. That's a little more believable. And people want to know. So they buy. Here's four things you can put in your headlines to make them pull. Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more most a subject than we do, we want to know. Nosey creatures, aren't we? Occupation What's the job of the person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some mid Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works in that people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales. Have you heard of the pizza delivery guy and the truck driver selling their secrets to their success? Take a look at their headlines again. You'll see this formula. It's not the only way. But it's a good way. After all, *Is That My Butt? 37 Year Old Maine Cop Tells How the profit Can Increase Your Profit By 277%* © 2002, Jeff Neil, All Rights Reserved. You may publish this seconds in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of inflexibly Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious in spitting distance a home based business. Jeff specializes in the collusion of the Internet, network marketing, personal success and home self-imposed duty tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 3 Simple Steps to Getting Thousands in Free Advertising By Bryan Thompson Summary: Know what is news - if you are launching a new web page about your cats, that is not news. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organ… 2. Captions that PULL your customers TO you Summary: This is a powerful approach to capture the attention and interest of your prospects.The direct target style is another effective way getting to your prospects. For example, if your target market is small businesses, direct your caption like this: 'Small Business Owners, learn how to market your business online with step-by-step instructions'.The guarantees offer style is perhaps the most frequently used tool. Testimonials are more compelling when coming from celebrities, well-known peop… 3. The Internet and Beyond - 12 Tips on Writing Better Brochures By Julia Hyde Summary: That's one of the reasons why, in order to succeed, EVERY online company must have brochures and other forms of printed sales literature to hand out to customers and prospects.An online company needs printed sales literature for two reasons:1. Yes, you can direct them to your Web site, but a brochure adds a personal touch, tells your prospect what the product or service can do for them and why they should buy from you. In short, a good brochure sells.Here are 12 tips on writing a brochu… 4. No Marketing Required Summary: *run your own FFA page with an automatic message to every person who posts*design a template for your Ezine, and spot-fill it each week with new material*start writing Articles and forward them to an article submission service*set up your own website with your own domain name*put a Resource page on your website offering all of your programs*submit your website to a Search Engine submission serviceOnce in place, this strategy should allow you days away from your computer if needed or des… |
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