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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The First Words Out Of Your Mouth Summary: I guarantee you those types of ads aren't thrown together in a matter of seconds and put out there for the world to see.It's important to spend time writing effective ads. Your asking someone to spend valuable time viewing your site at least give him or her a preview.Listed below are ten things to consider and ask yourself when writing a good, effective ad, or reading ads for a learning experience. IS IT RELIABLE?Can the reader of the ad rely on the information given?Over 20 Million Peo… 2. Increase Business By Being Nice By Mark White Summary: You can't ask questions, you can't see the goods you are buying and you don't get a feel for the person you are dealing with.It is down to us, the seller, the owner, the customer service manager to provide a personal service to these people who entrust us with their hard earned cash to provide not only value for money but also a service that will leave them with a warm glow in their heart and a need to return to us for further purchases.We will also get the benefit of the most valued ad… 3. How You Measure Yourself Is How You Motivate Yourself By Shamus Brown Summary: Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead. Article: One of the keys to strong positive mental notion is what you examine your personal performance to. Do you compare and contrast your sales results to the top producer in your industry? Do you set off against your ball playing cl… 4. Direct Mail = Your Money, From Printer to Mailbox to Trash! By Meredith Gossland Summary: There are some common sense points we need to look at here.Direct mail, at 2-5%, has a totally unacceptable response rate.Bad will generation must be factored into the cost of marketing this way. It is much easier for a person to close an email account than it is to move.If each of my friends got over 2 pounds of junk mail in just one week.. Article: I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific tr… |
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