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If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they're interested, and b) People retain about 10% of the messages they're exposed to each day. Article: The president of a manufacturing suite recently asked me, 'Why isn't my advertisement working?' Have you ever been asked this question? Have you ever asked it yourself? Like most marketing publishing industry questions there are no simple answers. latterly all, articulation is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you're not offering something prospective customers want, they won't respond. If you're not sure what prospects want, ASK!! 2) looker Are you reaching the people who make the purchase decision for your product or service? Many big ticket sales involve sale teams or multiple layers within an organization. Are you reaching everyone you need to? 3) Vehicles Are you in the best publications (or radio time slots, TV programs, whatever)to reach your convention with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition There are two chief rules of human communication: a) People will notice your ad only when they're interested, and b) People retain thereabouts 10% of the messages they're exposed to each day. So for a spread program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.) 5) wakefulness Does your ad have stopping power? Will the intended listening in take the time to look? This usually requires the synergy of an touching visual and a powerful headline. 6) Objectives Are you petition publication to do what it's good at? Generating inquiries and creating assiduity are reasonable ad objectives. But don't expect proclamation to SELL a product. Good ads set up opportunities to sell. Your sales subterranean river will need to thick-growing the deal. 7) Measuring results Do you really know what your is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your program to generate inquiries, measurement that looks at inquiry quantity and quality should be smelted into your program. Sound intimidating? enlightenment is important to any commerce but it's complicated. Fortunately there are experienced consultants and agencies who can help you. ©Copyright 2005 prudent Communications, Inc. 11K4U.com: Free Money Loophole! - Earn $400-700 a Day Working Just 60mins! Top Converting Site on Cb! Google AdWords 123. - Proof Of How You Can Earn $1,758 a Day Working From Home! New October 2005 Edition! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Target your Ad Copy for Better Results Summary: Whether it's an ad on a billboard, a pay per click ad on a search engine results page, or a listing in the organic search results, you must tailor your message to the person reading the ad. (In the organic search results, your title tag is the headline in the search results and the meta description tag is usually what 'snippet' that's provided underneath the headline.) ' Conversions and Conversion Rates According to Anvil Media's search engine glossary (http://www.anvilmediainc.com/… 2. Consider These Pressing Facts Before You Renew Your Yellow Page Ad By Lynella Grant Summary: Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. My ebook, Yellow Page Smarts explains how to get your directory ad and the Internet to work togetherhttp://www.yellowpagesage.com/smarts.htmlRecognize that you need to present your business in a variety of ways, in order to match the purchasing styles of most consumers.Develop an Integrated Yellow Page StrategyBegin thinking about the next Yellow PA… 3. The Forgotten Advertising Tip By Anita DeFrank Summary: I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Article: I'm sure while you have seen many tips on advertising, many that talk referring to testing and track… 4. How Much Is A Great Business Logo Really Worth? Summary:A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. If a logo is the company spokesman, how much is it really worth?Cheap logo designs are all over the Internet - logo designs under $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! If you see a logo design priced at $125 and that designer charges $50 per hour for design work, do you assume that they spent 2.5 hours on your logo? If a logo des… |
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