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If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to appear in the Oct.15 issue.' Now you're thinking that this can't be, because right now it's only Aug.15. You'll naturally have your own ad schedule.) Now, after waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Article: If you've done any ezine publicity for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to take a stand in the Oct.15 issue.' Now you're thinking that this can't be, as right now it's only Aug.15. 'I have to wait 2 months for my ad to come out? No way am I going to wait that long. It won't do me any good 2 months from now.' You could be wrong. Very wrong. There are several factors to consider here. Number 1 might be the fact that the ad is FREE! You can't overlook that! Number 2 is that free ads are placed on a 'first come, first served' basis. Number 3: It's equitable interest knowledge that we need to advertise on a continuous basis, not just when we feel like it. That means week attendant week in consideration of week. And planning ahead. Doesn't matter if it's free ads or paid, you have to keep at it, regularly. So, in our scenario above, let's expel it down and see how waiting 10 weeks will holding you in the long run. (It's not as bad as you might think.) Remember, you placed that ad on Friday, Aug. 11. And on Sat., Aug.12 you got the in addition notice that your ad won't appear until the Oct. 15 issue. Here's how you can 'catch up.' You placed your ad on Friday, the 11th. So, EVERY Friday, you place your ad again. And the next Friday, and the next. Always on Friday. (NOTE: these days and dates are only for example. You'll naturally have your own ad schedule.) Now, uniform with waiting 10 weeks, and placing the ad religiously every Friday, Oct. 15 finally rolls around, and your ad appears. But see what you've gained by placing it every Friday for that 10-week 'waiting' period. Your NEXT ad appears on Oct. 22, and the next on Oct. 29, and so on. (Again, it's first come, first served.) Sure, you had to wait 10 weeks. But isn't it worth it? Now all the ads you've been placing are derivation to appear. Now, of course, you have to continue sending those ads in on a regular basis, just as you have been, so they will KEEP opening every week. Especially with FREE-ad ezines, they will at times have a stack of ads, which is the reason for the delay in printing your ad. But, since they are free, we all need to have a little patience, be thankful for the free ads, and plan our advertisement way super of time. I keep a separate log sheet for every ezine I cry up in. That way I know exactly which days I need to send the next ads in. As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Don't try to beat the system by sending in more than your one ad. It won't work, because you just might wind up having NO ad placed. thanks to all, the ads are free, so please respect the wishes of the publisher. You'll win in the long run. ++++++++++++++++++++++++++++++++++++++ copyright2000-01 BJ Evans http://www.dailybiz.com/warriors.htm You can make money with this Secret Site. You can use this dissertation but please leave it intact. ++++++++++++++++++++++++++++++++++++++
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Fraud - Bait And Switch Summary: The truth is, most of those too good to be true deals that you see in the paper are most likely going to turn out to be bait and switch items. Probably the most common practitioners of this are car dealerships. Then you get to the dealership, and most likely because of the ad the place is packed and you're waiting an hour for someone to even wait on you, and then finally when you do get a hold of the sales person he regrets to inform you that the car has already been sold. Article:In th… 2. How To Get People To Read Your Ads By David Bell Summary: That's boring, they only care about their own house or car being broken into. Again, boring, but this is what works, A subheading for the Tea Trolley would be:"New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colours."As I say, boring, but this is what works, so don't try and get clever or 'arty'.Here's the subheading for the security book:-"I've nicked hundreds of cars and done over fifty burglaries. you ask yourself.Why fitting a car alarm can someti… 3. WANT PRESS COVERAGE FOR YOUR COMPANY? Summary: 'And I prefer to be contacted before a general press release goes out to everyone.' Jennifer Couzin, reporter for The Industry Standard says to keep initial information to 'two or three paragraphs in a quick email.'Says Leslie Eaton, Economics Reporter, The New York Times, 'Send a quick email first. 'Many times we get a release with a name and number and then find out that person is out of town for the week and can't be reached.'Don't Send Email AttachmentsIf you send your pitch or rele… 4. Marketing Metrics: The Science That Makes the Art of Advertising Profitable By Stephen Steckly Summary: To find out more about this, let's look at a few simple examples.Let's assume you use a yellow pages ad, flyers, and radio ads to attract prospective customers.If you spend $12,000 per year on yellow pages advertising and this gets you 600 leads per year, you can calculate the cost of each lead by dividing the cost of the advertising by the number of leads you get. If your average sale is only $150 and your customers (on average) deal with you once every year, obviously a Lead Acquisi… |
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