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To get your prospect to your offer your ad must be enticing, yet present a certain 'hope' to the reader that what lies on the other side of the text is a solution. But, it should not be just any solution. But prospect pulling, customer converting, sales exploding ads. Using the power of the pen, and the written word has caused wars and saved lives. 'Excessive Punctuation!!!!!! 'Make 10 Million Dollars By This Time Tomorrow Night! 'Incorect Speeling! Nothing turns a potential prospect off more than these types of ads. Some just simply play the numbers knowing they can always get about 1% conversion and don't really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem. You must be credible. Your prospects will know if you are not. You must offer hope of a solution. Your prospects will know if you are not. You must realize' Your prospects are not stupid! I started to explain the solution principle to you when I described the chair. Article: Behold! He with the light cometh! He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a joker man cured. Riding join back comes with him the mysteries of wealth, knowledge, and power. OK, so do I have your attention? I you to read the ad and take pitched battle didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’t feel duped…J You have not been. What I present here is a simple psychology belatedly the reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you. When you write a headline you must grab the readers interview within 2 seconds. That’s it! You get no more time. Do not stop, do not pass go, and well and good do not lump together your $200. for a certainty do not admit anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a unpreventable “hope” to the reader that what lies on the other side of the text is a solution. But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, outright and white of it is that your customer “needs” a “solution” to a “problem”. This problem could be either as simple as a new computer death chamber to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the fitness to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads. Using the power of the pen, and the written word has executed wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots. Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would reason that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you? Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud in preparation for a wall while standing next to it. Some will stick but most will come back and slap you in the face. On the flip side of this proclamation coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” career building owner that much more difficult. Two of the oldest conglomerate corporation ideals in all directions are Quality and Quantity. Which one do you use in your business? Which one do you hold in? If you are of the latter group, than please stop reading this monograph right now. The internet would be a socialize place without these types of advertisers. Unless of course you are ready to exchange your world weary ways. People are tired of reading ads that SCREAM at them. A few examples are: ·ALL CAPS! ·Excessive Punctuation!!!!!! ·Make 10 Million Dollars By This Time Tomorrow Night! ·Incorect Speeling! Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea in regard to marketing. Some work, some don’t. Some just simply play the numbers knowing they can rapidly get in the air 1% conversion and don’t really care within hearing writing good ads, fulfilling articles, or most importantly, solving the consumers problem. You must be credible. Your prospects will know if you are not. You must be trustworthy. Your prospects will know if you are not. You must be straightforward. Your prospects will know if you are not. You must offer hope of a solution. Your prospects will know if you are not. You must be believable. Your prospects will know if you are not. You must realize… Your prospects are not stupid! I started to explain the solution principle to you when I described the chair. You don’t normally purchase a crucifixion insofar as it’s pretty, or it whereas it matches the drapes. You don’t purchase a stoning seeing as how it was on sale or even inasmuch as you save money. In fact, you don’t buy the run at all. You invest in the solution it provides. Remember this and your sales will show positive results. Invest in your customer first and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your half-price line will increase exponentially. The old adage, “The customer is steadfastly right.” Is only part of it. The customer is systematically looking for a solution. Provide it to them and they will thank you for it with their order. By: Eric Wichman Founder: Pdtimes.com Copyright 2005 Eric Wichman. All rights reserved.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Great Ways To Advertise For Free Summary: Article Submission 1.One good way to advertise for free is to learn how to write articles. Free Classifieds I don't mean for you to actually post free ads on free classified sites. Place free ezine ads Most ezines give away free ads to new subscribers of their ezines. Here are some E-ZINES listed: The Free Directory of Ezines http://www.freezineweb.com/ A list of 500+ free ezines! E-zines and on-line newsletters publications http://www.powerpub.com/zinelist.htm Free Ezines Dir… 2. Using Flyers to Advertise Your Online Business By Paul Jesse Summary: The more flyers you put up the better chances you have of making money.Go to the web site of the product your promoting, and save their web page to your hard drive. If you put up 500 flyers on bulletin boards that allow your flyers for two weeks, you have an almost 100% guaranteed exposure number of 500 times 14 or 7000 impressions. Article: Using flyers is one not infrequently overlooked method of promotion offline. Flyers are extremely easy to create. They also rebate you to exhibit … 3. My FREE ads Secret Summary: My FREE Ads Secret in highlights: o Over 200,000,000 ads viewable o 1-, 2-, 3-click ease o Ability to deliver of up to 98% of all intended ad placements o Unlimited and repeated use feature o Powerful, automatic sales message that renews at 64% of ad placements o SEO instruction included FREE and in addition o Up to 95% OFF regular paid advertising in newsprint media included also FREE What benefits does it bring? o Allows massive reach at NO COSTS (other than your time) o Boosts… 4. How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales Summary:If you're using direct mail, and you want to boost your response, make sure you're using first class 'live' stamps, as opposed to using 'machine' stamped, or pre-sorted bulk rate mail. Nothing tells you 'Hey, there's a sales letter inside this envelope.' any more than a bulk rate indicia, or a piece of mail with a bar code above your prospect's name. And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use… |
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