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Ideas, ideas, ideas - the lifeblood of any business. If our thinking falls into ruts when considering important areas of our lives and business, our creativity is stifled. The good news is this: You do not have to be a genius to come up with creative ideas, break out of the rut and start thinking 'outside the box'. Then start making some connections: Leap frog your business with ------- Jump ahead of the competition with ------------- Blow your competition out of the water with ----- Spring load your business using ----------------- STOP business slipping through your fingers with this! Just keep on cranking out phrases until you have a heap. Could a liquid dispenser bottle be used in a graphic in some way? After thinking carefully on these lines you could come up with a very original, slick, attractive design for a web site or whatever project you are working on. So back to our title - What Frogs and Soap Can Do For Your Business! Article: Ideas, ideas, ideas - the lifeblood of any business. Stay in one position too long and you are dead! Today's market place requires constant change, new angles, different products, fresh presentations, original proclamation slogans. In short it requires profession creativity. It requires creativity in advertising. But how do you get them? You can spend thousands of dollars paying the pros to deliver slick publication slogans. You can pay web site designer generous fees for original designs. But how many small merchant owners have that kind of budget? The alternative is to use an extremely valuable piece of apparatus which right now is as contract to you as abridged can be. What? Your brain! The human mentality is a constant source of puzzlement to scientists. Each of the 10 infinity neurons has a possibility of making connections to the number of 1 with 28 zeros later than it. So the total number of connections which can be made through electro-chemical processes is pretty well limitless. Regular thought patterns form channels in the mind, much like a path formed through frequent pedestrian traffic across a field. This has benefits. We don't have to deliberate in the air every minor decision every day. However, there is a danger! If our thinking falls into ruts when considering important areas of our lives and business, our creativity is stifled. The good news is this: You do not have to be a genius to come up with creative ideas, bear off out of the rut and start thinking 'outside the box'. You just need to kick start your brain by providing outside stimuli to get it to think in ways it hasn't before. This can be trained by associating totally unrelated subjects together and observing what reactions come from the fusion! This method, to our game can be a fertile source of ideas. Let's do a little exercise to illustrate. Supposing you need fresh ideas, words, phrases, for an advertising campaign. Choose any word at random. For the exercise we will use the word FROG. Even better, get a picture of one. Now start writing furiously on a total sheet of paper any and everything that comes into your mind to do with frogs. Here goes: green, slimy, jump, legs, leap, croak, tad poles, metamorphosis, reeds, water, bull, tree, wide-mouth, eyes, smell, slippery, cold, kermit, spawn, eggs, jelly. Take one of those words and explore further if you wish: Legs - long, jointed, tasty, delicacy, spring, fold. Mind Mapping is an excellent tool for this kind of exercise. Review the mind mapping handbook here: (Book review: http://www.vitalstop.com/br-mindmap.htm) Now you look at your subject. Are you selling software? Then start making some connections: Leap frog your mimesis with ------- Jump in anticipation of the competition with ------------- Blow your competition out of the water with ----- Spring load your company using ----------------- STOP area slipping through your fingers with this! Just keep on cranking out phrases until you have a heap. Then? Boil them all down to the best ten, best five. Then start testing them until you find the winner! OK, so most of them will bomb! But then again, one, and you only need one, could just skyrocket! Often it happens without any logical explanation. Sometimes you come up with a real slick idea which gets nowhere. Other times a seemingly mediocre slogan takes off! Can anyone explain that? No. So testing is essential to success. Let's take farther direction and press the same idea to web site design. Do you want to metaphor the look of your site? Do you have reasonable computer skills so you can save yourself a large fee and at the same time produce a professional looking site? Good. But what theme to use? How can you be different? Take added word at random, SOAP, or and also a picture if you have one from a glossy magazine. Let's start listing every word we can think of to do with soap: Flakes, scent, pink, white, marble, skin, bubbles, soft, round, square, gentle, perfume, liquid, toilet, bathroom, sink, bottle, creamy, model, block, water, wash, towel, bar. Now, do any of those words give you ideas for texture, color, shape? For an interesting navigation bar, could you incorporate some different shapes based on bars of soap? The idea of bubbles has much potential. Links in bubbles, different size bubbles chiming to importance of the link. Could an catching picture of a model help present a feature of the site? Could a liquid dispenser bottle be used in a graphic in some way? After thinking mindfully on these lines you could come up with a very original, slick, tickling design for a web site or whatever project you are working on. So back to our title - What Frogs and Soap Can Do For Your Business! No, these are not the ramblings of a crank! These ideas are used by big companies who have millions of dollars set interpolation for advertising. drive back out for yourself a book full of resources on loyalty creativity and creativity in advertising. - Jump Start Your Brain (Book review: http://www.vitalstop.com/br-jumpstart.htm) Why not mimic the big boys and do a little creative thinking yourself? Sit down with a sheet of paper and turn on that amazing thinking alembic midst the ears - your brain! You will be flabbergasted at the effect on your business!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Does Post Card Advertising Really Work? By Woody Quinones Summary: It would be those that send me something once a month.From this example it should be clear that getting your message out repeatedly and often is how your prospects are going to remember you, your product and/or services.So What Are The Limitations With Post Card Advertising?Let's say you plan to send out 5000 post cards in a one time mailing. Of those that responded your chance of converting them is also 1-2%.So your chances of converting prospect to buyer, from your 1 time mail out cou… 2. Harvesting Leads from Yahoo Groups Summary: There are two ways togenerate traffic through Yahoo Groups: 1) by submitting your ad to groups that are specifically looking for ADS;or 2) by providing a free service, such as a business advice article, a free ebook, or anything else you can think of that might help someone in you shoes - and then adding your resource box at the bottom, giving a link to your website or product. There aren't thatmany groups that allow shameless promotions - and the ones that do are generally saturated wi… 3. Infinity Blaster PRO - Get millions of dollars in FREE advertising using this latest auto-effective traffic generator! Summary: <img src='http://mynetmarketingcenter.com/nav/product_lg_infinityblastpro.jpg' align='right' height='215' width='247' border=0>Infinity Blaster PRO allows you to instantly convert any web site (whether it belongs to you, or one that you are an affiliate for) into one that contains an automatic perpetual traffic booster generator. You do this with just 1-click of your mouse! We pay your traffic to stimulate your business for you so you don't have to. FREE Demo click here! <… 4. Demand and Supply and Marketing Summary: Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product.This means online business people must take the time to understand the consumer. For some products or services you'll not be able to create demand and people won't buy simply because you provide a supply.So what's the practical application of focusing on demand instead of supply? Article:Supply and Demand and MarketingDarrin F. Coe, MA11/30/04According to Dough McCormick, Chariman… |
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