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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 9 Tips for Better Copywriting Summary: So don't write, 'There is one simple omission that can transform a sentence from boring to brilliant.' Do write, 'One simple omission can transform a sentence from boring to brilliant.' Similarly, avoid, 'We will be running the new program from our Dallas office.' Instead, opt for 'We will run the new program from our Dallas office.' Place the longest item at the end of a series. Instead of 'The computer was operating and running smoothly,' go for 'The computer was running smoothly.' O… 2. Design Your Own Newspaper Ads By Mike McDaniel Summary: Many people in business lay-out (design) their own ads. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).Collect a folder of ads thet grab your attention. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Article: Many pe… 3. STELLAR STREAMING VIDEO CAN DRIVE SALES Summary:Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. Take a journalistic approach and create a video in the style of a news or documentary item that might play on the six o'clock news. Through streaming video, Galbraith reaches customers he might not through traditional advertising and he touches them in ways a brochure could… 4. Is Your Advertising... Sexy? By Dina Giolitto Summary: Ever hear the term 'sexy' advertising? Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign? If not, you should."Sexy" advertising refers to ads that are highly targeted, yet artfully subtle - and therefore, extremely attractive to the key consumer.I'm going to try and curb my use of the word 'sexy' now because I… |
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