"Prime the Pump"



Learn Advertising on mps-advertising.com. "Prime the Pump" article will help answer your questions on Advertising.We at mps-advertising.com specialize in Advertising. Advertising at mps-advertising.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.

Summary:
Why do some people think they can do it
on the web and it will work.

In order to succeed in business on the web, you must become
known, and you are competing with some 'heavy hitters', who have
very deep pockets for advertising.

The web does one thing however for the small entrepreneur - it
creates a level playing field. Get your ad in their face for at
least seven issues - the more the better - they will get to know
you.

If you can't afford a minimal advertising budget, you're not
really in business.
Article:
Anyone who has a well, knows you have to 'Prime the Pump' before
you get any water. In order to prime the pump, you have to give
it a little water so you can then pump out a lot. Well, the same
is true in consortium - any business, but especially so on the web.

Assuming you have a good product that is reasonably priced, how
do you market it to turn a profit. Some allow that if they
'throw up' a web page the world will beat a path to their door.
Others follow the no cost publicity route.

If you were walking down a dimly lit street, and someone you
never met, walked up, and offered to sell you a valuable watch
for $15. What would you do? If you're like me, you'd say,
'thanks, but no thanks'. Why do some people think they can do it
on the web and it will work.

In order to succeed in line of work on the web, you must become
known, and you are competing with some 'heavy hitters', who have
very deep pockets for advertising.

The web does one thing however for the small entrepreneur - it
creates a level playing field. There are plenty of niche markets
where you can send word at a very low cost.

Let the 'heavy hitters' spend their megabucks and forget it - you
are not going to compete in their arena. While they are spending
their publicity dollars on ads that reach hundreds of thousands
with a minimal return, you can target your market and maximize
yours.

How do you get known? First - throw away the free email account.
Second, get your own domain. There are companies competing with
Network Solutions, and you can register your web site for as low
as $13.50 - and then get a 'no frills' web site for relative to six
bucks a month with your own email accounts. Have we reached the
bottom of your pockets yet?

If so, you may wish to consider renewed line of work.

Next - find a few Ezines or Newsletters that have a decent
circulation in the market you wish to target. Remember 5,000
subscribers that are in your target market, are far triumph than
100,000 that are not.

Finally, place an ad in those that match your business. Forget
one time ads; they don't work. Get your ad in their face for at
least seven issues - the more the modified - they will get to know
you.

If you can't shower down upon a minimal promotion budget, you're not
really in business. That is titled a hobby. Are there some free
ads that work? Sure, but you can bet your life they can't be
submitted 'by the thousands', so forget the shooting iron submission
software - you're just wasting your money.

Have you 'primed the pump'? If so, you can expect to get some
water. Like any good business, if you reinvest your earnings in
additional advertising, soon your cup will overfloweth.



Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58


Advice
Home Business
Technology
Online Advertising
Motivational
Internet Marketing
SEO Help
Online Games
Science Articles
Happiness

More Articles:


1. How You Can Create Advertising That Sells! By Thom Reece
Summary: These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.Sounds like a poor way to do business, doesn't it?I often ask clients (as tactfully as possible), why they have run a particular ad. Amazing Techniques That You Can Use To Land A High-Paying Job...Today!""How To Design Profit-Producing Web Sites That SELL!"APPEALING TO BUSINESS EXECUTIVESWhen writing your ad to a business-to-business audience you should keep in mind the six key benefitArt…

2. Ten Ways To Get Your Ads Or Messages Noticed
Summary:Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Begin your subject line with an 'online smile :)'.People use smiles offline to gain people's attentionand to win their trust, why not use them online too.8. Article:Do you post to message boards, e-mail discussionlists, dark ads sites, FFA sites or newsgroups?People will usuall…

3. 5 Advertising Mistakes Most Small Businesses Make By J D Moore
Summary: The only excuse for not advertising is that you have more business than you can handle and then you should expand, raise yoru prices, and advertise more.This is not to say that you should buy advertising that you cannot afford. Run a cute or gimmicky adAds that are cute and gimmicky may win advertising awards (and frequently do) but they do not sell unless they are designed to sell.I know you have some wonderfully creative idea for an existentialist ad that violates the advertising prin…

4. TRUTH IN ADVERTISING
Summary:During the last year we have seen a big change in how marketers promote their products. This actually doesn't do the marketer any good, because as soon as their email is opened, the personthat has been 'duped' by the subject line feels cheated and deletes the email, but not before making note of the persons name and/or referral URL so they can make sure to NEVER sign upfor their programs again.This is an inappropriate way to promote any opportunity. These are just a few examples of inapp…