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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. SMASHING THE MYTH OF THE PRESS RELEASE Summary: He could have become just as famous ifa record executive saw him in person, or heard about him from afriend, or as a result of a variety of other events.Which brings us to the press release.Somehow, the press release has taken on a magical reputation asthe alpha and omega of publicity. Justknock out a release, mass e-mail it to journalists, sit back andwait for Oprah to call.It's a cruel joke.Here's the reality: the press release is no more important toyour potential of scoring free pub… 2. Three Keys to Crafting Successful Print Ads Summary:Want to create print ads that get results? So eyes will skip over those ads and find other open, clean ads to look at. To be successful, print ads must:* Capture the attention of your potential customers,* Encourage those potential customers to remember what you want them to do,* Then persuade them to actually do it. And use that value as a way to set yourself apart.Creativity Exercises -- Learn by exampleOne of the best ways to learn how to craft successful print ads is to study what's … 3. Can I Write and Print My Own Business Brochures and Business Cards? By Jan Kovarik Summary: Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. This paper is a little heavier and will be a little more durable than print… 4. Playing With the Big Boys �� How to compete with chain stores Summary: She thought customers wouldbe intrigued by a shopping experience that was more personal thanthat in stores like Pier 1 Imports and Pottery Barn.In her advertising, Ashley emphasized that people should come byfor the grand opening, but she figured the shop would sell itself.She didn't understand that people might fail to see the benefits ofshopping in her store if those benefits weren't pointed out to them.Here are some advertising techniques small businesses can utilizeto compete with c… |
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