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Thomas Smith wrote this in 1885: * The first time a man looks at an advertisement, he does not see it. * The second time, he does not notice it. * The third time, he is conscious of its existence. * The fourth time, he faintly remembers having seen it before. * The fifth time, he reads it. * The sixth time, he turns up his nose at it. * The seventh time, he reads it through and says, "Oh brother!" * The eighth time, he says, "Here's that confounded thing again!" * The n Article: The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how promotion frequency equates to build-up effectiveness. Thomas Smith wrote this in 1885: * The first time a man looks at an advertisement, he does not see it. * The second time, he does not notice it. * The third time, he is conscious of its existence. * The fourth time, he faintly remembers having seen it before. * The fifth time, he reads it. * The sixth time, he turns up his nose at it. * The seventh time, he reads it through and says, "Oh brother!" * The eighth time, he says, "Here's that confounded thing again!" * The ninth time, he wonders if it amounts to anything. * The tenth time, he asks his neighbor if he has tried it. * The eleventh time, he wonders how the advertiser makes it pay. * The twelfth time, he thinks it must be a good thing. * The thirteenth time, he thinks perhaps it might be worth something. * The fourteenth time, he remembers wanting such a thing a long time. * The fifteenth time, he is tantalized as he cannot lavish to buy it. * The sixteenth time, he thinks he will buy it some day. * The seventeenth time, he makes a memorandum to buy it. * The eighteenth time, he swears at his poverty. * The nineteenth time, he counts his money carefully. * The twentieth time he sees the ad, he buys what it is offering. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
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