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This article is available online at: http://www.netpreneurnow.com/articles/salespage.txt And it's available via autoresponder from: mailto:salespage@netpreneurnow.com When is an Ad NOT an Ad? By Stuart Reid One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials. In Internet Marketing we can also make use of this technique, in a number of ways. Article: This disquisition is procurable online at: http://www.netpreneurnow.com/articles/salespage.txt And it's procurable via autoresponder from: mailto:salespage@netpreneurnow.com When is an Ad NOT an Ad? By Stuart Reid One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials. In Internet Marketing we can also make use of this technique, in a number of ways. The most public park method is to write an article. The causerie provides useful and interesting information yet also sells a product. I don't just mean the resource-box here. You can submit a piteously promotion second draft to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag. This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice 'This is an Advertisment' line tagged to the top! Pretty much ruins it's effectiveness, right? The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your computer printout as an ad. There are alternatives. If you enter into an accordance with a publisher, i.e. a Joint Venture, they may print your minor detail as you provide it without pugilism it out as an ad. this happens in the newspaper world - often without you realising OR tagges as an 'Advertising Feature'. Another way is to disguise your article. Don't distressingly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your reproach is selling without clearly mentioning it. Then the link in your resource box would lead to a site that does the rest. You of course get the supplementary therapy of the fact that articles are essentially free to publish :-) The last method we can use is `fake` web-sites. These sites are round about focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling in the rear the scenes via e-mail (with e-mail carry it at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem. You can see this in culture pattern at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a 'Warning! Your Computer Is Infected!' page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them. These tehniques are very useful in selling either online and take benefit of humans unadorned emotions. You are more likely to suppose a voice of authority, or what appears to be! (C)2004 Stuart Reid ------------------------------------------------------- Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com
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