Advertising

Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%

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Ask this one question and you will be well on your way to making your ad more profitable!

You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. It's more lucrative to design an ad that performs a task, than it is to

Did I get your attention? That's exactly what I intended to do. I wrote a pressing headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!

It's a fact, most matriarch advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate concern for you?

What's the mettle line?

The origin line when you spend any hunk of money on marketing your superannuated shop, mall or "offer to buy" must lastingly be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the acknowledgement to that question is "no", or "I don't know", you need to pay attention!

Are you a "me-me, we-we" yellow page advertiser?

Take a look at your yellow page advertisment. (Look at someone else's if you don't currently have one running). What do you see? Does the headline have the name of the imperative in it? Does the headline say something like "Business Name Antiques?"

If it does, you are looking at a "me-me", "we-we" headline. A majority of superseded dealers, shops and malls that bill in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business dealings name, what they sell, how many dealers thay have, blah, blah, blah.

Ask this one question and you will be well on your way to making your ad more profitable!

You can permute the way your ad looks and the way it pulls, by a simple question through each element in the space. That question? Who Cares!

Look at your headline and then ask, "who cares?". Look at the elegant, sweeping fonts and ask, "who cares?". Look at the list of items that the ad says that you sell and ask, "who cares?". If you can't come up with a good ascertainment to those questions, maybe it's time to look at other ways to prototype a yellow page ad!

Here are more questions that will help you design a winner.

1. What am I trying to cause with this ad?

Your ad should only pitch into to come to hand one thing. Sound ridiculous? It's not!

Are you trying to get people to sell you their unwanted items? Then stamp your ad to make that happen. Don't try to sell, buy, and tissue your image all in one ad. Customers will get confused when you try to "pack" too much into an ad.

2. What do you want people to do ex post facto reading your ad?

Should they call for a free "no obligation" offer? Should they ask for your "wanted" list? Land on ONE power train you want the reader to take, and tell them what to do in the ad.

3. How will the reader do no harm if they take action?

Your ad should follow the A.I.D.A. formula. (Attention, Interest, Desire, Action). Go back and read my headline. It contains all of the greater elements. If you do not have a definite doctor in mind that the reader will reap by doing establishment with you, it's time to go back to the drawing exchange floor and get one! Present the perks in easy to understand terms.

4. Is it simple enough?

K.I.S.S. (Keep It Simple Sweetie). No one likes to look at "antique-speak" if they are not an deserted enthusiast. Use simple, "plain english" words and statements that the common, ordinary individual can understand.

Being honest with your ads.

If you are truly honest with your yellow page ads, you won't worry some what the other rarity people think relating to how the ad looks. It's more lucrative to design an ad that performs a task, than it is to express general agreement the yellow page salesman to write a "lame" ad that fuels your ego.

Hey, if your ad sucks, come by it and move on. Learn from it this time, and never go back to writing rare lame one, no matter what the "yellow page man" says!

I'll write more in the future well-nigh how to get the best "bang for the buck" with yellow page marketing, but for now, go through the atop exercise and start build-up a tout ad. It will pay big dividends!

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