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Question:'What do you think the most important part of any ad is? Your company name?' Your telephone number?' Your offer? Look at your own advertising.' What stands out?' What is in the largest print?' If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer?' THE HEADLINE!! You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will Article: Question: What do you think the most important part of any ad is? Your cadre name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it’s your associates name or logo hold out your wrist so I can whack it with a stick. What’s the answer? THE HEADLINE!! You see, without a good holding headline it won’t matter much how great your copy or you offer is, in that few will ever read it. REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph. It should be big, bold, dark and easy to read. But more importantly, it must force the reader to read on. "HEADLINE TEST" How do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a systematized ad; nothing but the headline and a response instruction....then ask yourself if people would respond. So if your headline is, say, the name of your company, the suppressed ad would read: “Acme Mortgage, No. 1 in service Trust me, that does NOT work. But if the headline is; "6 Things You Must Know to Getting That does work. Put every headline you use in your ads, letters, flyers, brochures to this test. Tips For Stronger Headlines 1. Telegraph a dynamic do or promise. (You want to evoke emotion in every advertisement, inflexibly return the reader’s questions, “What’s in it for me? And why should I continue reading this?”) Example: "You Can Laugh At Money Worries -- If You Follow This Simple Plan"
Example: "How To Escape the Debt Rat-Race And Get Debt-Free, Fast....."
Example: "Credit Card Payment Sufferers: How To End The Pain In 3 Days!"
Example: "What Your bank president Doesn’t Want You To Know"
(3 days is more "specific" than "in days"). Example: "I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand"
(Like "Warning", "Guaranteed", "New", “Now.") Example: "WARNING: Credit Card Users May Be Paying To Much" For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/ Muscle Building And Fat Loss Program. - Build muscle and shed fat with tips from trainer and bodybuilder Shawn LeBrun. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Custom LED Display By Paula Jones Summary: Of course the maintenance helps improve the life of any electronic equipment, measures are taken into consideration while production, so that the cost of maintenance reduces at a great extent.The customer can be provided with any specified LED colour and design package, with samples delivered, from initial approach, in less than four weeks, whether the product is rotary encoder for a state-of-the-art digital sound deck or a meter for a milling machine.Custom LED displays are mounted on … 2. Do you have what it takes to be an e-entrepreneur? Summary: These days, it seems like everyone wants to work from home and make money on the Internet. It didn't happen without at least some initial investment of both time and money and, of course, it doesn't happen now without me making sure that the taxes are filed and the paperwork is done. Article: These days, it seems like everyone wants to work from home and make money on the Internet. But before you even turn on your computer, the first question you have to ask yourself is whether … 3. What was it you wanted? Summary:When browsing classified ads, the first task is to choose the best periodicals or websites. Browsing free and cheap ads for inexpensive commodities may require several short sessions.When browsing classified ads generally, it's necessary to be aware of the sophisticated tactics that frequent advertisers employ, often the chaps with big budgets to spend. Classified ad websites with database technology are increasingly allowing browsers to create unusual classes: user-determined classes li… 4. Customer-Involving Signage and Selling By Kare Anderson Summary: or, rather than offer a 'special savings', cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offe… |
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