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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Only Bad Advertising Is No Advertising - Or Is It? By James Burchill Summary: So repeating an advert works ' BUT' and this is quite an important 'but'' the advert must be having an effect (or working) for the repetition to be meaningful.Flogging a Dead HorsePermit me to explain. Experience tells us that this might be a fluke or a freak of circumstances so it warrants at least another run ' may be two.However, if the advert is not performing at all well after a couple of exposures to your market place, exposing that advert continuously will NOT (I reArticle: Depe… 2. How to Write B2B Ads That Catch Customers By Steve Koons Summary: Also, many B2B sites don't allow visitors to view the total ad without paying or registering. Which is better: 'Solinc designs injection molds.' Or 'Solinc expertly designs high quality, precision injection molds.' Now they know who you are, what you do, and why you are special.3. Questions such as 'Do your customers demand high quality?' 'Are you looking for a total solution package?' Then tell them that's what you deliver, you've got what they need.4. SArticle: Are your business-to-b… 3. Some Advertising Is Doomed To Fail - Find Out Why Summary: Basically this means four things.(1) Your copy has to be fabulous.(2) Your placement has to be right on target.(3) Your timing has to be impeccable.(4) You must repeat your ads regularly.The one thing that most people don't consider that dooms their ads to failure is that all four elements in the process must be in place.Let's go through them individually to get some clarification and ensure your ads get the response they should.-->> Your Copy Has To Be Fabulous … 4. Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically! Summary: So You ask...'which ones do I advertise in?'You must find ezines with what I call 'active readership'.Active readership will lead to a higher response rate foryour ezine advertising. How many times a month a newsletter ispublished is a good indicator as to how the ezine isperceived from the readers standpoint.An ezine published once a month will get deleted much moreoften than a weekly ezine. Sometimes a reader justforgets they are a subscriber of the ezine, sad but true.An ezine that i… |
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