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Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela Booth What's news? You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. Article: *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're not sending out news releases every month, you're missing out on free publicity for your business. Total words: 700 Category: Small Business Creating news releases: easy and free publicity for your business Copyright (c) 2002 by Angela hollow What's news? You are! If you're not creating monthly news releases for your business, you're missing out on giving your business an instant boost. As a tech journalist, I received dozens of news releases every day. Most of them went into the recycling bin, or were used as scrap paper. However, the releases I did use received a fantastic joggle of free publicity and instant credibility for the businesses which sent them. Years ago, when I managed a dog training and shake business, we spent huge dollars every week purchasing power display proclamation in a Sunday paper. It bit a massive amount out of our cash flow, and I knew there had to be a modified way. At the time, I wrote romance novels, and didn't think of myself as a copywriter. However, I figured that if I could get some free publicity for us, maybe we could save on advertising. I sent dozens of news releases to newspapers, radio stations, and TV shows, and we got a wonderful response. Lots of interviews and television appearances. Great coverage. I managed to position our action as experts in dog behavioral problems, so whenever somewhat dog-related made news, journalists would call us as the experts on dog behavior. One of our trainers would then give newspaper and TV interviews, dispensing advice while promoting our business. Once the publicity ball got rolling, the only paid build-up we needed to do was in the Yellow Pages. That taught me that if you're willing to put thought, creativity, and time into promoting your business, not only can you save on advertising, but you can also matrix an image for your business. => The major element of your release Here's a list of the elements of a news story. The story you're presenting must contain at least one of these elements: TIMELINESS, PUBLIC INTEREST, CONFLICT, TRAGEDY, HUMOR, SEX, MONEY, HUMAN INTEREST, THE FUTURE, or ANIMALS. => Rules for news releases IDENTIFICATION: Display the words 'News Release' prominently. DATE THE RELEASE. LETTERHEAD: Use your own establishment letterhead. (Create it in your word processor.) TIMING OF THE RELEASE: Underneath the letterhead, type in caps, underlined: FOR IMMEDIATE RELEASE. USE DOUBLE SPACING. LEAVE WIDE MARGINS, for journalists and producers to make notes. FINISH OFF THE COPY: type **ENDS** or ### at the end of the copy. CONTACT INFORMATION: vital. You can end the release with it, or spring the release with it, your preference. You need to include the name of the contact person: you, or your client, or both of you, and the phone numbers you can reliably be reached at. => The structure of a news release: the inverted pyramid After you've done a lot of news releases, you'll get in the habit of writing in inverted-pyramid style automatically. 'Inverted pyramid' writing is used in newspapers. You can remember what IV style is if you imagine it. Imagine a pyramid. Stand it on its apex. You now have the piece base uppermost. This signifies that the base of the story, or the root of the story, comes first. Therefore, news releases have this structure: a headline, and the first paragraph giving the most important information. The first graph tells the entire story. Then each succeeding paragraph gives more information in order of descending importance. You can chop off any of the later paragraphs and still have the story make sense. I like using a headline in a news release, but it's optional. Unlike the headline in an ad, your headline shouldn't be cute or gimmicky, it should summarize the story in five or six words. For example: 'Nursery Gives Away Free Trees'; 'New Store Opens'; 'Delaney Sponsors Local Swimmers'. The first paragraph is your story in a nutshell: who, what, how, when, where and why. It's easy to write. Just state your case. Tell who you are, what you're doing, how you're doing it, where you're doing it, and why. For news release examples, visit http://www.prweb.com . (PRWeb.com lets you send out free news releases.) When you get into the swing of whizzing out monthly news releases, they take less than an hour write. by all, they're just a page of straightforward information. However, that hour can have a powerful impact on your business. Make some news today! ***Resource box: if using, please include*** Author and copywriter Angela hollow crafts words for your business. Words to sell, educate or persuade. Contact her today for a free quote: http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: http://groups.yahoo.com/group/Creative_Small_Biz/ ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Increasing Your Sphere of Influence By Doug Staneart Summary: If we know 99% of the people at a networking function are there to promote their own product or service (not buy from us,) and we try to sell our product or service to them, we are likely to frustrate (and bore) ourselves and the people we are talking with.Networking IS increasing our sphere of influence in order to promote our product or service to this sphere of influence at a future time. People do business with and refer people to people they, know, like, and trust. These people … 2. The Forgotten Advertising Tip By Anita DeFrank Summary: I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Article: I'm sure while you have seen many tips on advertising, many that talk referring to testing and track… 3. Ads Don't Sell - People Do ! By Mike McDaniel Summary: Sales technique and service must follow advertising and unless it does advertising is a failure.The function of advertising is to bring prospective buyers into the store; How you advertise, how much you advertise and where you advertise, can all contribute to advertising's success or failure. Or worse, if you run them off before anyone has a chance to convert them.Everyone in the store should know the items being advertised and be able to explain or demonstrate them.Question your advert… 4. Why Hire an Advertising/Marketing Consultant? By Mary Ellen Martelli Summary: Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.If you add another ball, technically it is juggling.If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. The hourly rates may seem to favor a full time employee, but when you factor in employee be… |
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