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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Advertising Mistakes Most Small Businesses Make By J D Moore Summary: The only excuse for not advertising is that you have more business than you can handle and then you should expand, raise yoru prices, and advertise more.This is not to say that you should buy advertising that you cannot afford. Run a cute or gimmicky adAds that are cute and gimmicky may win advertising awards (and frequently do) but they do not sell unless they are designed to sell.I know you have some wonderfully creative idea for an existentialist ad that violates the advertising prin… 2. Business Plan Appeal – Five Rules For Writing Attention Grabbing Headlines By Michael Elia Summary: Replace overused one word headings like "Company", "Products", "Market", Financials" with headlines that appeal to investors' self-interests like making money, protecting their investment, or building trust.Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.Avoid 'curiosity' headlines. Article: The success of a vocation plan stands or falls on its grace to get potential investors to t… 3. Secrets of Getting Free Advertising Summary: In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than the regular price for the space you need,insert your ad. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.Finally, there's nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interes… 4. Great Copy Brings Sales Summary: Dark blue on a blackbackground is simply too difficult to read.A white background with black text is still the best choice,however dark text on a light background is also acceptable.Using an image for a background is a mistake, and will take awayfrom the effectiveness of your presentation.All caps, either in an ezine ad or on a web page, should beavoided. The text in the publication is left justified, andyour use of a centered text ad will make it stand out.While you might write great c… |
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