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You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. Article: Everyone knows that advertisement is essential to growing a business. One problem that small truck owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your publication while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a 'perk' offered by major manufacturers to encourage retailers to promote their products. cause the retailer has direct very important person to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising post to increase the reach of your ads and drastically reduce the cost, too. --->> How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally needle all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, as this ad relates you to other types of businesses, you in all conscience expand your publicity reach. --->> Getting Started So who would be qualified to enter into an ad dime store with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might encounter hosting companies, graphic artists, copywriters or programmers. If your mimicry is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more retail types, think of current circle you know who tie in with to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --->> Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask aimlessly the publicity outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --->> Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar parcel due to you; and your partners have the vow that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertisement exchange observations nearly today!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Alternative Ways to Sell SMC Products! Summary:Just a few tips that might help if you are looking for some alternative ways to sell SMC try these:Tip # 1:Take some time and drop off your catelogs at some local car dealerships. Remember to always say 'Looks interesting, I'll think about it!' Also try and not be influenced by the at-home-business plans that they have available, although you may be frustrated from lack of sales, you already have invested in your future with SMC and joining another program may set you back even further i… 2. Dynamic Website Content Summary:Powerful, Affordable, Effective This is powerful changing content for your Website, providing entertaining and useful information to everyone who visits your Website or Websites. In addition to added interest and repeat traffic for your Website or Websites, your Power Pointers Page is a powerful prospect-generating tool that's affordable and effective, providing your customers and prospects a valuable service they will thank you for, creating good will, generating increased traffic to yo… 3. Email vs. The Web Summary: It's cheap and it works.That's why I've decided to pass along the results of my 'research' as I like to call it.(Learning curve is a little more honest!)My question was this: Should I be using my URL, or my email address whenadvertising with classifieds and direct email?Before my web site existed it was pretty much a no brainer. Many simply do not care to surfthe web and there are a good number of folks who do not have access to it.My autoresponders immediately went back into my ads and… 4. 7 Questions to Ask Before You Advertise Summary:Most business owners and managers keep a fairly close eye on their marketing budgets. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was. Advertising is hands down the fastest way to get your message in front of your target market. A little advertising on that site can keep you in your target market's sight all the time. Advertising is good for speeding things a… |
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