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Or some average Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works because people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. 37 Year Old Maine Cop Tells How the Answer Can Increase Your Profit By 277%* ' 2002, Jeff Neil, All Rights Reserved. You may publish this article in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of Always Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious about a home based business. Article: Is That My Butt? By Jeff Neil Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt. But... It sure got your attention. Just like it got mine. And that is the purpose of a killer headline. Let's start this story from the beginning: Here I am sitting at the doctors office. I'm waiting for my wife to get done with her open up. And 'no', we are not expecting a baby, thank you. Anyway... Here I sit. Notebook in hand. I brought it to write some content for a new website. So I'm looking around just waiting (hoping?) for the creative juices to start flowing. You know how it is waiting at the doctors office. I started staring at all those magazines. You know... All those women magazines. No Hot Rod or some interesting like that. And then I saw it. 'Is That My Butt?'. Right on the front cover of Seventeen, April, 2002 Edition. Normally that's not the type of reading I'm into. But I couldn't resist. I just had to find out what the heck that question was all about. So yup, I walked clear the decks biased the waiting room just to see that magazine. The story was with regard to jeans. No, I did not read it. But the headline worked. And it worked well! And that's what you need to do with your headlines. Grab their attention. And to be really effective you should be a little creative. You've got a lot of competition out there so sometimes material completely of the wall is required. As long as you can make it fit. Some of the best headlines I've ever seen are at the supermarket run out. The tabloids. Headlines like Three Headed Martian Calls 97 Year old Grandmother from Outer Space. Yeah, it's silly. But people look. And then they see other headlines like 33 Year old Kansas School Teacher Reveals Life later 17 Divorces. That's a little more believable. And people want to know. So they buy. Here's four things you can put in your headlines to make them pull. Benefit How to make money. Most of want to know how to make more. Don't you? If someone knows more most a subject than we do, we want to know. Nosey creatures, aren't we? Occupation What's the job of the person with all this knowledge? Is it an expert of some kind sharing their valuable secrets? Or some mid Joe that stumbles on a unique idea. Geography Where do they live or where did this happen? Odd numbers Odd numbers make your headline more specific and believable. This type of headline works in that people want to know about people. And they (we) want to know what other people know that can improve our lives. Shall we try one? Benefit: How to be debt free. Occupation: Financial Consultant Geography: Florida Odd Numbers: 27, 5 27 year Financial Consultant from Florida Reveals How to Become Debt Free in 5 years or Less... That's something that people want to know. And that's a headline that gets attention, gets read, and makes sales. Have you heard of the pizza delivery guy and the truck driver selling their secrets to their success? Take a look at their headlines again. You'll see this formula. It's not the only way. But it's a good way. After all, *Is That My Butt? 37 Year Old Maine Cop Tells How the profit Can Increase Your Profit By 277%* © 2002, Jeff Neil, All Rights Reserved. You may publish this seconds in your ezine and/or web site as long as this resource box is left intact. Jeff Neil is editor of inflexibly Marketing and Editor`s Column. Ezine and mlm newsletters for people that are serious in spitting distance a home based business. Jeff specializes in the collusion of the Internet, network marketing, personal success and home self-imposed duty tax tips for those who will never create their own product. Visit at: http://www.alwaysmarketing.com Subscribe: mailto:always_marketing@infogeneratorpro.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Create Instantly Compelling Ads Every Time By Marc Gamble Summary: Then you'll realize how ridiculous some claims actually sound.Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.Try This: Look at your ad and compare it to your competitors' ads. Specifically, What's Your Advantage?If You Want To Disting… 2. Cinema Advertising is Big Business, So Mergers are a Natural By Louis Victor Summary: With LCD screens in the theater lobby and digital advertisements replacing both slides and rolling stock, it's no wonder why both Regal and AMC Entertainment are on the hunt for more mergers and acquisitions.The phasing out of slide and rolling stock advertising in cinemas across the nation and the progression to digital advertising puts the cinema advertising game in a new field. Article: Cinema proclamation has day and night been an effective marketing tool for some advertisers, whil… 3. How To Write More Powerful Brochures, Leaflets, And Catalogues By Suzan St Maur Summary: Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. They're just as likely to flick through from back to front as they are from front to back.What all this teaches us is that despite seeming logical, writing for brochures and leaflets in the form of a story that starts at the beginning, goes through the middle and finishes at the end, is not necessarily the best way forwa… 4. Your Killer Ad - Some Killer Facts Summary: Well Istopped that feature just in time to wait for theclient to get back to me.But have we not all come across non working ads evenin major ezines with hefty ad rates? Thisapplies equally well to your profile ads, articles,site summaries, press release or any write up that isgoing to serve as your ad.12. Here besides the usual 5 line60 character ad, you may also prepare your 40 word ad,100 word profile, a solo ad, an article resource boxor others as required.I hope these precautions he… |
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