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If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they're interested, and b) People retain about 10% of the messages they're exposed to each day. Article: The president of a manufacturing suite recently asked me, 'Why isn't my advertisement working?' Have you ever been asked this question? Have you ever asked it yourself? Like most marketing publishing industry questions there are no simple answers. latterly all, articulation is a high level activity. There are lots of variables involved. If your ad results are disappointing, here are the key things to look at: 1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you're not offering something prospective customers want, they won't respond. If you're not sure what prospects want, ASK!! 2) looker Are you reaching the people who make the purchase decision for your product or service? Many big ticket sales involve sale teams or multiple layers within an organization. Are you reaching everyone you need to? 3) Vehicles Are you in the best publications (or radio time slots, TV programs, whatever)to reach your convention with your message? Look at quantitative AND qualitative data to get a true evaluation of media and vehicles. 4) Frequency/repetition There are two chief rules of human communication: a) People will notice your ad only when they're interested, and b) People retain thereabouts 10% of the messages they're exposed to each day. So for a spread program to succeed, it must repeat, repeat, repeat. (Current estimates are that it can take 7-9 repetitions of a message for it to sink in.) 5) wakefulness Does your ad have stopping power? Will the intended listening in take the time to look? This usually requires the synergy of an touching visual and a powerful headline. 6) Objectives Are you petition publication to do what it's good at? Generating inquiries and creating assiduity are reasonable ad objectives. But don't expect proclamation to SELL a product. Good ads set up opportunities to sell. Your sales subterranean river will need to thick-growing the deal. 7) Measuring results Do you really know what your is achieving? Are you collecting and reviewing results that relate to your objectives? For instance, if you expect your program to generate inquiries, measurement that looks at inquiry quantity and quality should be smelted into your program. Sound intimidating? enlightenment is important to any commerce but it's complicated. Fortunately there are experienced consultants and agencies who can help you. ©Copyright 2005 prudent Communications, Inc. 11K4U.com: Free Money Loophole! - Earn $400-700 a Day Working Just 60mins! Top Converting Site on Cb! Google AdWords 123. - Proof Of How You Can Earn $1,758 a Day Working From Home! New October 2005 Edition! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Malicious Advertising Summary: If you jump on the Internet you have to contend with pop-ups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the pop-ups even when you're not at the original site.In the past, pop-ups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds pop-up ads that advertise pop-up blockers tremendously amusing?) but now the … 2. Make Your Free Ads Work For You! Summary: Whywould you want to risk having your ad placed directly underneathsomebody else's ad that is exactly the same as yours?The best way to use, not misuse, your ad is to use a two-stepsystem. Remember, it has beensaid that a prospect will need to see an ad approximately seventimes before they will buy.A direct response mini site presents the prospect with the adcopy, similar to your first autoresponder message, andimmediately offers them a way to order the product, as shouldyour autorespon… 3. When is an Ad not an Ad? Summary:This article is available online at:http://www.netpreneurnow.com/articles/salespage.txtAnd it's available via autoresponder from:mailto:salespage@netpreneurnow.comWhen is an Ad NOT an Ad?By Stuart ReidOne marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.Likewise, newspaper and magazine advertisments often mimic the style of ne… 4. The Power of FREE Summary: Every single daythousands of people from around the world are attempting tofactualize their dream of running an Internet business from home.And every single day, these same thousand people are searchingthe Net for that ultimate product or service that will BE theirhome business.Would you love to be the one selling these same people theproducts and services that they need? Article:Every single day thousands of people from throughout the world arelogging on to the Net for the very first t… |
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