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When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes very important. But word choice is not only about being brief. Even when crafting a long sales letter you should try and avoid using the personal pronouns: 'we, me, I, our,us'. If you follow this simple rule your sales conversion rate will increase by 4.7% within 29 days of putting this into effect. Even though that last statement was hypothetical you can sense its power because specific numbers were used instead of just saying 'your sales will increase'. I think it's time to review your sales message and sweep away the chaff words leaving the pure wheat behind. You'll be 9.9% happier that you did! Article: I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted. Today, with the Corpus Christie of email and other niggardly sources of communication you don't have to be that paranoid with respect to your message-except you are writing an advertisement. When writing a classified ad for example, every word must count in the small space certified and so word paramount becomes very important. But word aesthetic is not only in relation to in existence brief. Even when crafting a long sales letter you should try and avoid using the personal pronouns: 'we, me, I, our,us'. The sales message should be hereabouts your prospects and not with regard to your company. The 'we syndrome' is a national error but it can easily be avoided. A sales message should state upfront the courtesy to the customer not parade how many awards the battery has received in the past ten years. Whenever possible then the copy should be written in the third person. There are some other words that are very international in advertising but are just too vague to have any force. Great copy is always specific. 'How to make $3,567.23 from your home in 30 days!' has more force than 'How to make money from home.' Here are some commonly used words that lack force considering their meaning is too ethereal: 'It' - State what 'it' is rather than leave 'it' for the reader to figure out. This word can often be replaced by what 'it' represents or stands in place of. 'Quality' - This has a similar meaning to 'personality'. We often hear people say that someone has personality. But everyone has a personality whether good or bad. The same holds for quality. Every product or service has some quality which the customer will be the ultimate judge of. Superlatives such as 'tastiest, best, fastest, strongest, superior, minimize, optimize'. The problem with these words is that they instill doubt in the readers being these claims appear unsubstantiated. These words lack power seeing they are not measurable. Take the word 'superior' for example. What criterion or measurement was used to judge this product as superior and by how much? 'Solution' - This word cannot stand on its own. If you are selling a product or service it is also obvious that you are selling the solution to a problem, so state what the solution is rather than just using the word. 'Technology' - This word is in general used to suggest innovation and newness. But customers have little concern back and forth the technology that is reverse the products they buy. They are only concerned fast by the rally they derive from these products and services. How many drivers are really concerned most the technology that's under the hoods of the vehicle they drive? They are really only concerned that the vehicle is reliable and gives them some social status. 'Difference' - Rather than stating that you are different from your competitors state the difference instead. Just saying 'different' means little and is just filling space. The statement 'We make all the difference' doesn't leave the prospect more educated than erstwhile reading your sales message. Consider the following advertiser's blurb: 'We make all the difference whereas of our superior quality and solutions we offer.' It's like junk food - a lot of flavor but zero nutritional value. This statement means little as long as it's not specific at all. It creates more questions than answers and leaves the reader totally confused. And this is the last thing you want to do to a customer. Go to any website and you'll see statements such as 'can save you time and money', (well how much?) 'creates website in less time' (less than 2, 4, 100 hours?), 'maximize your gas mileage' (by how much 1%, 5%, 40%?). All these statements will triple their effectiveness by using numbers (note that I gave a quantity, 'triple'). The more specific your message is the more convincing you will appear. Using a link of superlatives only makes you seem self-serving. Customers are immune to this type of hype and filters out these claims like a squirrel discards peanut shells. When making any conformity in your sales letter state the baseline, use numbers and give a time period whenever possible. In this way you don't have to use superlatives whereas the numbers will speak for themselves. If you follow this simple rule your sales conversion rate will increase by 4.7% within 29 days of putting this into effect. Even though that last statement was hypothetical you can sense its power seeing as how specific numbers were used instead of just saying 'your sales will increase'. I think it's time to review your sales message and sweep away the chaff words leaving the pure wheat behind. You'll be 9.9% happier that you did! Your License To Print Money System! - Combine CB & AdWords for guaranteed income. Ultimate Guide To Job Interview Answers. - Interview Guide that converts like crazy! - #1 in Two (2) Cb categories! Lots of adwords possibilites. 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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Nine Power Words To Punch Up Your Ads By Martin Cargill Summary: As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.For example, if I say to my daughter "clean up your room please" I get a totally different reaction than when I say "clean up your room NOW", even if both phrases are spoken in the same tone.… 2. How To Write Headlines That Could Make You A Fortune Summary: It must be strong enough to 'flag attention' and stop the reader, listener, or viewer 'in their tracks.' The job of the headline is to entice them to read on or pay further attention to the message that follows. Bold headlines like: 'Royal Sex Scandal''Win $150,000 Sports Car Inside' ' Six tell-tale signs that he's cheating on you'. Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines. So study the headlines on magazine covers and you'… 3. An Approach to Advertising on the Internet Summary: Natural Search ResultsOn the other hand, when search results come back from a search engine, the websites listed in the heart of the page are those pages that are the best fit for the keyword. What Does This Mean for Your Company? As a business owner or leader, you might ask yourself the following questions:Where does my business appear in search engine results for keywords associated with our company?Are we putting any money into search engine marketing? (Remember that … 4. Advertising - Should You Be Advertising Your Services? By Stuart Ayling Summary: Services can be broadly classified under the following headings:* People Processing (eg hairdresser, medical)* Possession Processing (eg computer repairs, dog obedience training)* Knowledge Processing (eg education, entertainment)* Information Processing (eg accounting, investment advice)Generally speaking, possession and people processing services are more tangible than knowledge or information processing. Additionally, tangible services usually incorporate a higher level of personal c… |
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