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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Not-So-Hidden Persuaders: The Power of The Media Upon Us All By Marjorie Dorfman Summary: And when someone walking in front of you "shakes like Jell-O," do you realize that you have created a metaphor using a brand name in vain? Am I going to buy some generic brand that I have never heard of or am I going to get the product whose name has been shoved into my memory so consistently that when I think of aspirin only that brand comes to mind? It is as if they say to us whether we want to hear it or not: You will buy our product because we made it and because you used to… 2. Search Engine Ranking Summary:At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, one of which would include your company name.Then click on all your links and examine the title bars on the pages you access. To find your site's link popularity on other search engines search the phrase 'free link populari… 3. Advertising that annoys: The real story. Summary: International Brand & Advertising Research conducted a test to determine if 'feelings of liking or disliking commercials are the motors that drive brand attitudes and sales.' In the study, 251 30-second commercials were aired, representing six major product categories: food, confectionery & desserts, beverages, household products, personal care products and automotive. An analysis of the 251 commercials showed that there was no 'robust, empirical evidence to suggest that either liking o… 4. Promotional Vehicles By Chris Smith Summary: What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows)… |
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