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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Generating Publicity with Letters to the Editor Summary: Publicity is a very different beast than advertising.DEFINING THE DIFFERENCE BETWEEN PUBLICITY AND ADVERTISINGDictionary.com defines Publicity as 'Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice.'Dictionary.com also defines Advertising as 'The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.'While the two concepts se… 2. 10 Reasons Why Your Company Needs Custom Invitations By Laura Paladino Summary: I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. More and more companies are using custom invitations to gain that competitive edge and 'unique' distinction in respective industries.4) Image is Everything ' A flimsy self-printed Times New Roman font invitation card with perforated edges leaves just as 'strong' an impression … 3. 3 Tips to Reduce your Advertising Expenses Summary:3 Tips to Reduce your Advertising CostsAdvertising costs are a bitter pill to swallow for many small businesses. By keeping your local media informed of your business activities, including things like major sales, expansions, or trends in your business that customers would find interesting, you may open the doors to free publicity and save advertising dollars along with it.By piggybacking your ads with those of other companies, slightly reducing your frequency, and seeking PR opportuniti… 4. 3 INTERLOCKING SALES INTENSIFIERS! Summary: Youcould publish a free e-zine, have them sign up to acontest your offering, etc.QUICK READ SUMMARY1) Offer payment plans, accept bartering offers andbe open to negotiation.2) Capture the largest part of your target audience byaccepting multiple ordering options.3) Design your web site so prospects see your adcopy before they can grab your freebie and run. Article:1) FLEXIBLE OFFERSKeep your offers as flexible as possible. If you offera set price for your product, you could also offer t… |
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