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Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your business get into the online search pay-per-click (PPC) arena? So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. Article: Seventy percent of US households use the web when shopping locally, and near enough to 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate. Search engines have eclipsed print and TV ads as the primary way consumers find local products and services. But until now large national and international brands had a stranglehold on Internet search marketing. Only they had the manpower or outside resources to plan and implement a multiple site, online search marketing program. Why should your operation get into the online search pay-per-click (PPC) arena? Let’s do the math. A recent US Bancorp Piper Jaffray study indicates that the ordinarily lead from a search engine costs $0.29. Yellow pages and direct mail leads cost $1.18 and $9.94 respectively. So, a search engine delivers four leads for the price of one Yellow Page lead and 34 for the cost of a single direct mail lead. But that is not all. PPC advertising: - expands your market - targets more, higher income consumers - is measurable Some businesses will look for ways NOT to take do the trick of this opportunity. I don’t have a website, they whine. How will I figure out which sites I should on? How will I manage all those keywords over against multiple sites? Google and Yahoo! be uniform with some of those questions. If you do online PPC with either, they will distribute your ads transversely multiple sites. However, you’ll still have to manage much of the program yourself. New services are now of all work that shower small local and regional companies to effectively and efficiently hook customers online and only in the geographic areas where the businesses operate. ReachLocal is my favorite of the new services. It is the one I’m using for my own and for that of my clients. It selects the sites on which your ads appear, manages keywords versus publishers, optimizes your keywords on a daily standpoint and even provides a free website for those businesses without a web presence. Additionally, it makes all of your leads measurable. You get daily reports on web visits, emails and telephone calls generated by your program. PPC is perfect for high cost local transactions such as home purchases, mortgages, or medical services. So, no more excuses. You now have the grace to level the playing field with national competitors. Go local.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your first job is to get your customers to see your ad! Summary:If you have read my manual 'The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune', you will recall that every ad should follow the AIDA formula: 1. You see, getting their attention is only part of the job.I have a more effective way of getting attention ...the right kind of attention that will generate interest in what you have to sell.The secret is:Make your ad look like a news story!Don't make it look like an ad. Article:If you have read my manual 'The Secrets Un… 2. DESIGNING ADS FOR YOUR TARGET AUDIENCE Summary:So you've done your research into your target audience's in technical sophistication, and you've decided which technology you can safely and effectively use in your banner ad. Then use their preferences to guide you stylistically in your banner ad design.If you don't have any existing data about your particular target audience's sensibilities, or you want to supplement such data with results from larger samples, you can turn to national or international marketing studies. Article:So you'… 3. How to succeed with banner ads! Summary: It's up to you to create a professional banner with an incredible free offer, so that nobody can resist! Now let's assume that your banner has a click through rate of 1% (one click for every 100 banner impressions). You will usually earn one banner impression for your banner for every two visitors you receive. Article:Is topflight promotion still effective? YES: But you need traffic to get traffic from epigraph ads! A trick is to try bloody shirt campaigns in conjugation with a pop-unde… 4. The Skinny on Billboards By Mike McDaniel Summary: First for the board location and second for the media used to put your ad on the board, paint, paper or plastic.Paints Painted billboards are the oldest form of outdoor advertising. Nothing looks worse than an old paper board, unattended for long periods where the wind and weather has ripped and torn the panels torn away revealing layers of old signs.Plastic All the rage now is the use of vinyl on boards. The giant single pole super boards along the Interstates are best used for spur o… |
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