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1051. Why Most Advertisements Stink! By Shawn Meldrum
      Summary: Question:'What do you think the most important part of any ad is? Your company name?' Your telephone number?' Your offer? Look at your own advertising.' What stands out?' What is in the largest print?' If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer?' THE HEADLINE!! You see, without a good compelling headline it won't matter much how great your copy or you offer is, because few will Article: Question: What do you think the mo…



1052. 13 Facts About Newspaper Advertising By Mike McDaniel
      Summary: How many times through the paper does it take for you to find your own ad?9 Over half of every newspaper is advertising. More than two-thirds of the huge and heavy Sunday brick is advertising and stuffers and lap cards (those pesky little cards that fall out when you pick it up).10 Newspaper rates are climbing faster than any other advertising media. Find ways to continue to use the paper to increase store traffic, but do it with other advertising too, so the media mix is efficient. Art…



1053. Advertising - Does it Matter? By Andy Lee
      Summary: Let your friends take a look at your new written ad and say what they think about it, honestly.Now where to put your ad? If you place your ad in a pets publication and the ad is promoting toys for children you might not get a single response. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will se if it's working or not. Article: When advertising, you need to sell your oppor…



1054. Corporate Gift Ideas - Impression Is Everything
      Summary: Finding the right corporate gift is bigger than making a gesture, too, it needs to be classy and leave an impression on those who receive it. With the gravity of what a gift can mean for your company, it's a good idea to consider your client base before rushing out and buying the first gift baskets that strike your fancy. Whether for a night out or a specialty store, these will be used up, but the client's likely to remember where the item came from. Choosing corporate gifts can be toug…



1055. Banners that get clicked
      Summary:People always want to know how we create banners that consistently get goodclick through ratios - or more accurately why the banner that they created,isn't bringing in the hits - so we decided to create this primer.The most important thing:You have to grab the viewer's attention and grab it fast, in less than 20seconds by most accounts. Colorssuch a bright red and yellow tend to do better than drab colors like brownand gray.Don't keep beating a dead banner:The forementioned study also co…



1056. Ego-less Selling: The Greatest Advertising Secret Ever Revealed!
      Summary: The headline forhis full-page, full-color ad read, 'You will always rememberLance Burton...' I love this headline. Even P.T.Barnum knew better than this advertiser, and he died in 1891.The headline on this quarter-page black and white ad simplysaid, 'A Perfect Fit.' Well, what does it mean? And the headline isn't intriguingenough---well, it isn't intriguing at all---to get you to readmuch of the ad. Another full-page, full-color ad had this headline on it: 'Letme give you the secrets of…



1057. Small Cards, Big Ideas: Alternative Uses for Business Cards By Christopher J. Brunner
      Summary: Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. Or, announce a special event and enclose the cards with all your outgoing correspondence.Make your business card a referral card for your organization or club.That will make it easy to invite a prospect to your next meeting or to introduce the organization to thA…



1058. Discover "No Results, No Pay" Radio Advertising And
      Summary: Discover 'No Results, No Pay' Radio Advertising And Generate New WebSite Traffic.Charles Kangethe (c) Copyright 2004Here's a simple way to use 'No Results, No Pay' radio advertising and build traffic for your website.Step #1 - Understanding 'PI' - Per Inquiry Advertising.Radio has a unique advertising format known as 'PI' or per inquiry advertising.'PI's' main benefit is that your commercial is aired andyou ONLY PAY for inquiries phoned into the station fromlisteners !Inquiries are in t…



1059. Today, While I Surfed the WebThursday, August 26, 2004
      Summary: If you have the time to create a website and then spend time linking with complimentary websites (websites that sell products that would go well with the products that you sell, i.e. gift store website with a card store website), then you have the time'that same time spent linking'to write a simple article about something you learned, such as this article that you are reading right now, and post it to multiple websites that need content. First, of course, find a way to get that content …



1060. How To Generate Income From Print Newsletter Business By Craig Dawber
      Summary: All prices are per copy' Printing a newsletter less than 12 pages - ' 0.60 ' Mailing on a monthly basis - '8 or more ' Subscription prices can range from '40 and above ' Those with lesser number of subscribers (500 or less) are more profitableThere are two priced models for newsletter' High priced ' which has no advertisements, only subscriptions ' Low priced ' which has advertisementsThe High priced newsletterAs we haArticle: Those who love to write and have a head for running a house…



1061. How To Add Emotional Value To Your Offer!
      Summary: Emotion is afeeling or human reaction to an inner or outer event.People go from one emotion to the next all day long.Your ad needs to create an emotion that persuadesthem to buy.Before you write your product ad you need to figureout which emotions will influence your audience tobuy. Article:Your ad copy can trigger your prospects to becomeemotionally supplementary to your product. Emotion is afeeling or human reaction to an inner or outer event.People go from one emotion to the next all…



1062. Fundraising problem : Have I got a solution for you
      Summary:My job with the newspapers I work for is trying to find a way to fund the Newspapers in Education program. With spring right around the corner and knowing that the idea in most people's head is 'why donate when school is no longer in secession?' I was looking for something to find a way to make sure I had enough funds to cover the cost of this year's program.I tried a number of things and also looked at a number of others. Article:My job with the newspapers I work for is trying to find a…



1063. the creative process
      Summary: My name is Mario Ogas (I am one more worker writing e-zines to 'illustrate' the world wide web).I've been working the last 12 years or so, in web & graphics design jobs: teaching at university and also as webmaster (in argentina) until 2003'now I've moved to Brazil and, as an internet dependant like I am, has my own Web Design & Internet Services Company ( www.artandata.com ) on wich I'm so proud of.Time ago some friends and business related people I know told me that It would be a good…



1064. Why Some Ads Fail Miserably While Others Succeed Wonderfully
      Summary: The voice on the other end of the phone was tense and impatient. Here are two reasons why most ads don't work at all -- or if they work, why they deliver far less business than they could: 1. The Headline's the Thing Let's get off this negative track and look at some ads that I am certain are making money. (And I would say the same regarding people in the target market for headlines 2 and 3.) The second thing I want to say is, yes, and it's also pretty boring to stand in line at …



1065. Localized Advertising – Door-to-Door Ad Distribution on the Fly! By Eric Smith
      Summary: Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a dis…



1066. "I Want My Ad In NOW, Not LATER!"
      Summary:If you've done any ezine advertising for a while, especially free ads, sooner or later you may receive something like this from the publisher, 'Your ad is scheduled to appear in the Oct.15 issue.'Now you're thinking that this can't be, because right now it's only Aug.15. You'll naturally have your own ad schedule.)Now, after waiting 10 weeks, and placing the ad religiouslyevery Friday, Oct. 15 finally rolls around, and your adappears. That way I know exactly which days I need to send the…



1067. Show Your Cards
      Summary: Oh,sure, many times you've already met them face to face (like I didat the convention) before you even whip out that card, and afirst impression has been made, but what about when the cardappears three weeks later and they say 'Who WAS this?' What dothey do?First, the quality of the card speaks volumes about you. GET THEM, AND GET THEM NOW!)That's a lot of stuff to get onto a 2' x 3 1/2' card, isn't it?Don't forget the back of the card, too! Article:I just found a stack of ethics single…



1068. The Be All and End All
      Summary:Do you find yourself looking at ads or surfing and finding 'the perfect Internet business' (according to them), rushing to sign up, rushing to advertise, so enthused. 'Well, if that was so good, why do they need to be in 10 other things?' You have just lost an interested, potential customer!As an example, when you see an ad on TV from a local business, you will notice that they don't try to tell you EVERYTHING they sell in that ad. Now, STAY FOCUSED ON YOUR MAIN BUSINESS and you will fin…



1069. Optimizing Online Catalog Copy for the Search Engines
      Summary: While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.Your Home PageMost often, online catalogs have a home page that is almost exclusively graphic. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. From Tiffany lamps for your floor to those made to adorn your ceilings, you'll find one reflective of your own personal taste and style.Next you…



1070. Managing Your Identity with a Proper Logo
      Summary: The product was called system angel which is a program that remotely oversees networks for security purposes.My information for the project was something blue, manly, and of course would suggest an angel overseeing a network.logo is called system angel and is located here.Take note the graphical element is flexible or could be modified to suit various changes within the company. Article:Managing Your IdentityManaging your identity can seem hopeless at times. Here is a primer to favour y…



1071. Win-Win advertising in a perfect world
      Summary: Wouldn't it be nice if we could synergize and come up with a win-win situation for the web page authors and the pay-per-click advertisers? Wouldn't it be nice if you could say: 'Send me your website url and I will do a couple of things with it to help you out.' 'First I'll add a link to your website to help your placement in the search engines.' 'Second, I'll visit your site with the intent to look at your advertising because I know if I click on one of your Ads, you will make money. Th…



1072. Understanding Internet Banner Advertising By Henry J. Fasthoff, IV
      Summary: Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? 'ROS.' ROS is the acronym for 'run of site,' which simply means that a banner ad is displayed on every page in a website, as opposed to being displayed only in a particular category of a website or only when a particular …



1073. Medjugore, Signs and Wonders
      Summary:Medjugore, Signs and Wondersby A K WhiteheadAn article by Francis Frangipane has recently gone into circulation. He then includes the claimed visitations of the mother of Jesus at Medjugore (in the former Yugoslavia) as belonging to the same category. In fact, there are several well known instances in the Bible which constitute a pattern into which Medjugore fits very well. 1 - 8f) and there are many other examples one could quote.Do these constitute a pattern into which the (claimed) ap…



1074. How to Write Adverts that Forces People to Respond
      Summary: ***** Beginning of article *****Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. They have an advertising budget for the purpose of constantly exposing their name to the public and wait for their orders to come as people become more used to them and their advertising. In other words, we are advertising and are motivating our readers to order now, to call an order telephone number and order, to mail…



1075. How To Create A Better Brochure By David Coyne
      Summary: If you're printing only a few hundred brochures, this is the way to go.If you're printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.But print production, especially involving color, is a complex subject and ignorance can be costly.'The most important thing a business person should do is ask a lot of questions,' says Phil Lewis of Vancouver's Generation Printing.'Many small businesses try to dArticle: Having a qu…



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