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1301. The Importance of Your Business Card By Bette Daoust, Ph.D.
      Summary: What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. You are more likely to get notices and gain business if your card is extremely professional.Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Article: What are you trying to say with you effort card?We have talked throughout collecting other peop…



1302. Advertising Divas and Consumer Queens
      Summary: Fact #1 Advertisers in both traditional and new media, have up until now, been seriously underestimating women power Fact #2 Women are the dominant gender when it comes to online spending Fact #3 Women know women better than men know women (I'm sure most husbands would agree.) Who better to understand the consumer behavior of women than women themselves? Article:Roll over guys, who said statistics don't lie? The latest figures out in the US support major changes in the way online publi…



1303. You'll Bring a Parade of Business to Your Door!
      Summary:You'll Bring a Parade of Business to Your Door!By Dr. Letitia S. The biggest parade in my home town is the Rose Parade because I grew up in Pasadena. There are not too many locals in that parade, but the little know Doo-Dah Parade is FULL of locals and locals watching it. Article:You’ll run after a Parade of walk to Your Door!By Dr. Letitia S. Wright, D.C.Copyright 2005Parades happen in every big city and many small towns. They are fun, relaxing and most people are there seeing that they…



1304. Secrets of the most successful sites
      Summary: Moreimportant than your logo is an opportunity to promoteyour site - highlight the benefits of your site,convince your visitor that it is worth their time tostay on your site and have a look around.For example if you're selling magic tricks or partyproducts, remove your logo and replace with powerfulheadlines, 'Become the Life and Soul of any party..'That way your visitor knows exactly what you have tooffer and you have given them a reason to stay on yoursite and motivated them to explo…



1305. The Secrets of High Money Classified Ads By Jason Morris
      Summary: While it's true a classified ad is a good way to achieve the above, it is also true that classified ads can be used to launch and expand multi million pound businesses.Many businesses rely exclusively on these low cost ads to generate a substantial amount of their annual turn over. Having a good response pack is critical to the success of your classified ad project.8. When your ads appear, you should keep a track of the total number of enquiries for each ad, and from which publication…



1306. The Power of... By Piotr Obminski
      Summary: No doubt the most over-used in copywriting is the Exclamation Mark. Nothing over what he/she would feel if there was no exclamation marks.While exclamation marks in a book or a newspaper may be needed for stressing something you are saying, making it more violent, "louder", on the Web you have other options. I'm sure you will agree that no number of exclamation marks can compete with the psychological trick of the number 1.Let's take a look at another example. Yes, but here I hope to ha…



1307. The Landscape of Business Has Changed By Greg Writer
      Summary: A special yearly issue of Success Magazine called "The Selling Issue" quoted Scott DeGarmo,"The big money goes to those companies with superior marketing operations. In this period of selling, it was a lot easier for a salesperson to go in and sell to a buyer. Let's wrap this up by saying, "in the days of simple selling, the seller had the power because the buyer had very few options."The Days Of Simple Selling Are Over!Now we have a new situation; If you look at all the sales training…



1308. Affiliate Programs Explained
      Summary: The advertiser is said to be an affiliate of the seller. The percentage paid by the seller to the affiliate is set by the seller and varies depending on the type of products, the profit margin on the products sold and how keen the seller is to promote his or her products through affiliates. A seller who offers an affiliate program can have hundreds or even thousands of affiliates. For the affiliate participation in an affiliate program allows the affiliate to make money without having a…



1309. Writing EFFECTIVE Ad Copy For YOUR Ezine
      Summary: I have taught this method to the publishersthat currently use http://www.optinfrenzy.com and it didhelp them a fair amount.The first step is to make a draft copy of what YOUR ezine offers and here are a few possible basics:*publishing frequency*articles *tips and tricks*resources*internet marketing*home business or home based business*affiliate marketing*MLM*ebooks and software*free report*free membership*cash*prizes*scam prevention*ezine format - HTML, text, onlineThe next step is to g…



1310. Making Your Sales Copy Sell... Even In A Recession
      Summary:by Karon Thackston ' 2002http://www.copywritingcourse.comhttp://www.ktamarketing.comI was talking with a group of business associates the other day and one question popped up that was of particular interest. The challenge comes in determining what it takes to qualify.I've said it a thousand times: 'Before you write one word, get inside the mind of your customer.' You have to understand who the person/business is, what they need, what they want' and then give it to them.In a recession, th…



1311. The Massive Promotion Technique That You're Missing
      Summary: You can use ebay's differentlisting features to make your auction even moreattractive to shoppers.Once you've got this method down you can createmultiple auctions like this bringing youeven more subscribers.Here's a quick example of how you could use this:I own a website that sells a book on how tobecome a professional DJ.I have a free newsletter offering advice andI create a free report called '10 Tips ToBecoming The Hottest DJ in You Town'I set up my 'about me' page to give awaythe fr…



1312. Internet Marketing Millionaires
      Summary:Internet marketing experts are everywhere and they all want one thing. That depends on your determination and creative smarts. The main stumbling block after spending hours of trying to digest all the knowledge you soak up from the internet marketing experts, is actually finding clever ways to incorporate it. Though some information may give you much needed support, the fact of the matter is that everyone and their uncle is trying to do pretty much the same thing. Dr. Evoy has invented o…



1313. Create Your Own Sell Them Hard Sales Letter
      Summary: You can write a sales letter that demands people hand over their money simply by learning the secrets of the pros. Following is a simple plan that if you follow, can make your sales letters hook visitors and lead them down the road to whichever destination you want. To start, write a headline that hooks the visitor. If you're creating a website sales letter, this should be in bold print and the first thing your visitor sees. If you're creating a sales letter for an e-mail ad, then your …



1314. A Quick And Unique Way To Get Free Advertising
      Summary: One possible reason why your business is failingis that you don't offer free original content atyour website.What about a top quality article or tip you couldprovide your website visitors on a daily basis?Just add the following link to your website andyou can help out your website visitors with apowerful marketing tip which is randomly chosenfrom a database of more than 100 articles:http://www.traffic4ever.com/marketingtips.phpYou'll get many benefits from helping onlinebusiness newbies…



1315. How to Avoid Failure in Your Small Business Advertising By Joe Farinaccio
      Summary: And measure its effectiveness based on response to the offer in the ad or sales letter.Examples of response triggers used in effective small business advertising include:* Phone calls asking for a direct response ' like a sales appointment ' or a purchase ' or an invitation to come into the store with a certain customer 'code' one can use to receive a gift or purchase discount.* A TV or radio commercial that asks for a direct response ' like having the customer write or caArticle: Smal…



1316. Image and Branding Advertising-Get over it or Go Broke! By Scott Wilson
      Summary: Out of 100 products, 90 never get past the initial development and testing stages, of the 10 that do 7 will fail in the market within 3 years.To make matters worse 80% of new businesses are gone within 3-5 years!WHY?Because a higher number of the Business Owners have no idea how to sell, promote, advertising or market their products. Most Business Owners are brilliant in their fields of expertise or they have a great product, but they couldn't market or advertising their way out of a w…



1317. Why you should never pay "rate-card"
      Summary:Off line advertising is a great way to get an extra trafficboost, but it can be very expensive if you haven't done itbefore.... There is a 'fixed', published rate for advertising innewspapers and magazines. The 'ratecard' price for say, Daily Mirror would be the '5000 price.The'rate card is a kind of wish list from the newspapers.This is the price they would like to get for all of their adverts.This is what they consider the space to be 'really' worth.In practice, they hardly EVER get 'r…



1318. What Makes A Great Online Ad?
      Summary: In order to dothis, you will have to examine the classifieds for a few days.Which ones run day after day and are really commercial in nature.They all have something in common, and after awhile you can getto spot them.OK - with that behind us, we have to get our message across withwords - and only words. An'attention getter' is basically the title of your ad - you mustuse powerful words here - FREE GIFT, EARN WHILE YOU SLEEP, I WASREALLY STUPID etc. Don't tryto sell them here - you simpl…



1319. Delicious Business Cards
      Summary:You can create unique recipe cards to help promote your ownbusiness, or even to start a part-time business from your ownhome.As we all know, the majority of business cards that are handedout either get forgotten or thrown in the trash very quickly.By making unique business recipe cards, you're not only providingsomething of value, but you're also advertising in a way wherepeople will see and remember your business.All you need to get started is a home computer printer, somerecipes and so…



1320. What To Do With Looky-Loos And Subscribers Who Waste Your Time!
      Summary: to waste your time as well. Here, let's take a closer look: This brain surgeon says 'so far I have not read anything yet that I could consider interesting in terms of tips and knowledge.' So he's found nothing important on my website, and yet... He's still willing to spend his time with me! Now call me stupid, but when you're bored with something, don't you usually just move on to something else? When you read a newspaper or magazine article, or when you're going through a a website, …



1321. The Truth in Advertising By Jane Jarvis
      Summary: must be supported by a reliable survey.*If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim.*Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Article: Most of us have seen at least a dozen different t…



1322. What's The Frequency? By Harry Hoover
      Summary: Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is conscious of its existence.* The fourth time, he faintly remembers having seen it before.* The fifth time, he reads it.* The sixth time, he turns up his nose at it.* The seventh time, he reads it through and says, "Oh brother!"* The eighth time, he says, "Here's that confounded thing again!"* The nArticle: The more things …



1323. Alucard Seeker of Serenity
      Summary: The window on his right is boarded up, after being broken out and the cool, night air whistles through the cracks in the board. On his right sat a young, buxom blond who kept coyly smiling at him and tossing her long blond hair back over her shoulders every chance she got. Literally gorging himself, night after night on human blood. Many nights his clothes and body would be saturated with human blood, dried and imbedded into his pores. Article:(Excerpt)ALUCARDSEEKER OF SERENITY2004 Chap…



1324. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency By Michele Pariza Wacek
      Summary: I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If you don't remember anything else about marketing, remember this: Frequency is king.The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.And, if you want to brand your business, then you need to get it…



1325. Words To Avoid Using In Copywriting And Advertising
      Summary: When writing a classified ad for example, every word must count in the small space allowed and so word choice becomes very important.But word choice is not only about being brief.Even when crafting a long sales letter you should try and avoid using the personal pronouns: 'we, me, I, our,us'. If you follow this simple rule your sales conversion rate will increase by 4.7% within 29 days of putting this into effect.Even though that last statement was hypothetical you can sense its po…



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