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1401. Don't Put All Your Eggs in The Same Basket By Andre Plessis
      Summary: Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!The Benefits of Voice BroadcastingVoice Broadcast systems can reduce customer service costs and enhance yo…



1402. Ad Writing And Tracking: Tips n Tricks
      Summary: The HTML code for links is:-For site address (URL)http://www.yourdomainname.com(www.yourdomainname.com is your site address)-For e-mail linksmailto:yourname@yourdomainname.com(yourname@yourdomainname.com is your e-mail/autoresponder address).4.Wrapping to 60/65 characters per line: This is a realhead ache not only for ad writers but also for ezinearticle writers and editors as well.The hard and most common way is to write using yourword processor, then copy and paste to your e-mail andp…



1403. Do you really need a website now?
      Summary: Entrepreneurs create their own 'copy', thereby protecting their commercially-sensitive knowledge and gaining a sense of ownership.More good news: electronic small ads cost pennies to place, offer worthwhile ways to increase customer awareness over vast geographic areas, and entrepreneurs can re-create their marketing messages rapidly, according to need.All these benefits are available wherever and whenever entrepreneurs have access to the Internet which, as a small ad delivery medium, o…



1404. How To Track All Your Website Traffic For Free
      Summary: As I write this, version 2 is in Beta and is downloadable from the site at the following address: http://www.curve2.com/trackpro.phpYou'll also find many further free tracking software solutions at http://www.hotscripts.comBut personally speaking, what I've found works very well and avoids putting any increased strain on my existing websites is using a third party tracking service.The only things really to worry about when using a third party service are:* How long will this service be …



1405. Advertising on a Budget -- Part 2: Thinking Small By Michele Pariza Wacek
      Summary: Everything you need to say "I do."Just the name of the business and the slogan.We put the name in large type and made the tagline much smaller.Did it work?The first day this ad ran, we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.And that was just the beginning. Conversely, businesses in the wedding industry and brides have said they see the ad all the time.Now, you may have a business name that doesn't capture youArtic…



1406. Target your Ad Copy for Better Results
      Summary: Whether it's an ad on a billboard, a pay per click ad on a search engine results page, or a listing in the organic search results, you must tailor your message to the person reading the ad. (In the organic search results, your title tag is the headline in the search results and the meta description tag is usually what 'snippet' that's provided underneath the headline.) ' Conversions and Conversion Rates According to Anvil Media's search engine glossary (http://www.anvilmediainc.com/…



1407. The Art Of Writing Powerful Classified Ads
      Summary:One powerful little classified ad can make you a fortune! To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written for the same product. This first ad will demonstrate a weak ad for this product and doesn't follow the three rules for writing powerful ads. The body of the ad talks not about the product, but the end result of using the product. It's just as easy to write a powerful ad as it is to write a weak one when you know a…



1408. Five easy ways to add punch to your words
      Summary: Many thanks.**Summary: Writing is hard, even for writers. These five techniqueswill make your writing chores easier, and your writing livelier.Total words: 800Category: Small BusinessFive easy ways to add punch to your wordsCopyright (c) 2002 by Angela Booth Writing is hard, even for writers. These five techniques willmake your writing chores easier, and your writing livelier.It's time to write something important, and your palms sweat. Get conversational, and write fastWhen you're writ…



1409. Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically!
      Summary: So You ask...'which ones do I advertise in?'You must find ezines with what I call 'active readership'.Active readership will lead to a higher response rate foryour ezine advertising. How many times a month a newsletter ispublished is a good indicator as to how the ezine isperceived from the readers standpoint.An ezine published once a month will get deleted much moreoften than a weekly ezine. Sometimes a reader justforgets they are a subscriber of the ezine, sad but true.An ezine that i…



1410. I Don't Want to be Different By Brian Grinonneau
      Summary: To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. To get their attention, look within your business and find all that you do differently and decide which of those elements your customers most want. Article: To succeed in today’s crowded marketplace where most of the products and promotion lo…



1411. Click Fraud and Search Engine Marketing
      Summary:Click Fraud and Search Engine MarketingPublished by PPC-List.comWhether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found yourself to be the victim of click fraud, whether you know it or not. Regardless of their motivation, advertisers have unfortunately become familiar with visitors from pay per click search engines that do not have any real interest in their servic…



1412. How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing By Craig Garber
      Summary: if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... First, go to this website and look for the picture of the couple using the wine-ca…



1413. Constructing Business Advertisements By Michael Medeiros
      Summary: What many may consider the most important part of advertising is writing an effective ad. In addition, there are three important angles to consider when writing business advertisements.Choosing the angle of your advertising may vary depending on what is offered. In addition, this is a wise choice if consumers cannot physically see the item for sale.An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). Article: What many may c…



1414. Preparing Your First Pay-Per-Click Campaign
      Summary:One of the best possibilities to drive targeted traffic to yourweb site is the use of Pay-Per-Click search engines . Could Your Competitors Click On Your Link ?But to avoid that your competitors click on your link a thousand times to make you bankrupt, there is a mecha-nism (I think it's done with cookies) which blocks this process . Look how many times your keywords have been searched for at the most important pay-per-click search engine Overture.com (former Goto.com) : http://inventory…



1415. Inexpensive and Effective Advertising for Your Web Site
      Summary:With so many businesses on the web and so many different ways ofpromoting your site it is easy to spend far too much onadvertising and get far too little in return. Using Banners to Promote Your SiteBanner exchanges are about the oldest form of advertising on theInternet, and while they won't flood your site with customers,they can be an effective low-cost promotional tool.How it works: Your banner runs on other sites in a banner co-opwhile their banner runs on your site, simple as that.…



1416. Seven Inexpensive Not Cheap Advertising Tactics By Mary Eule
      Summary: Develop one or several, robust customer referral programsAlthough most business owners acknowledge that customer referrals generate a great deal of their new business, very few have implemented a "formal" referral incentive program, even though this is one of the most effective, least risky way to acquire valuable customers' particularly if you're a service professional!Example: Offer current customers who refer a friend a free month/hour of service; or silver-embossed letterhead is a h…



1417. What to do When Your Advertising Doesn't Work By Tim Brocklehurst
      Summary: All too often I have heard clients say 'Advertising doesn't work for us' after a single appearance of their ad - sometimes even after trying only one media.There are a number of things you can do if you want to know for sure whether advertising works or not for you. If your advertising doesn't work, it is probable that one of these rules has not been followed.If you have followed these rules and your results are still disappointing, then please get in touch: enquiries@advertsuccess.com…



1418. Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5% By Michael Temple
      Summary: A majority of antique dealers, shops and malls that advertise in the yellow pages have a mundane, "run-of-the-mill" yellow page ad that lists their business name, what they sell, how many dealers thay have, blah, blah, blah.Ask this one question and you will be well on your way to making your ad more profitable!You can change the way your ad looks and the way it pulls, by asking a simple question about each element in the space. It's more lucrative to design an ad that performs a task…



1419. Increase Your Sales with a Highly Targeted Advertising Campaign
      Summary: On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:Keyword Matching - Shows your ad when a search includes your selected words.Phrase Matching - Shows your ad when a search includes your selected phrases.Exact Query Matching - Shows your ad when a search contains your exact keywor…



1420. Organizing Business Cards for Effective Contact Management By Christopher J. Brunner
      Summary: Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. I also prefer to use transparent sleeves to store business cards in, since I almost always file business cards instead of handwriting the information on blank cards. By then their contact information has surely changed, so even if I di…



1421. God Bless The Refrigerator Magnet! By Kirk Otto
      Summary: Ah, my very favorite promotional product of all, the refrigerator magnet. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.A refrigerator magnet, almost always ' always winds up on the refrigerator. Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. I'd be willing to bet …



1422. 8 Low Cost Ways To Advertise, Promote and Market Your Business By Michelle Cobbs
      Summary: We all are looking for ways to market our businesses cost effectively. If you work outside of the home as many of us do as well as running a home business, you can post your business cards or flyers on your company bulletin board where company news is displayed. Most of us have answering machines or voice mail, what could be a better way then to market yourself than to have a brief message as part of your greeting with your website address or email address so people calling can learn m…



1423. How important are headlines?
      Summary: Your headlinecan make or break your ad campaign.Probably the most difficult copy to write is for a classified ad.You only have four or five lines to get your message acrossincluding your headline. A headline that is centeredon the first line of the ad is more noticeable than one that isburied in the rest of the text. Good headlines can increase the responses you receive.Great headlines can ensure that you are getting business whileothers who are running basically the same ad copy, but w…



1424. Why your ads aren't working
      Summary: If your ad results are disappointing, here are the key things to look at:1) Message Is what your ad promises compelling? 4) Frequency/repetition There are two cardinal rules of human communication: a) People will notice your ad only when they're interested, and b) People retain about 10% of the messages they're exposed to each day. Article:The president of a manufacturing suite recently asked me, 'Why isn't my advertisement working?' Have you ever been asked this question? Have you …



1425. 10 Simple Techniques To Make Your Ad Get Powerful Attention By Sergio Salzberg
      Summary: Use sub headlines to break up your ad copy and to capture a skimmers eye. Place attention grabbing pictures above and within your ad copy. Place colorful graphs, pie charts and other charts in your ad copy. Highlight all the important keywords and phrases in your ad copy. Article: 1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.2. Make your products list of benefits and features stand out by using a sy…



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