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  1. Don't Put All Your Eggs in The Same Basket By Andre Plessis
  2. Ad Writing And Tracking: Tips n Tricks
  3. Do you really need a website now?
  4. How To Track All Your Website Traffic For Free
  5. Advertising on a Budget -- Part 2: Thinking Small By Michele Pariza Wacek
  6. Target your Ad Copy for Better Results
  7. The Art Of Writing Powerful Classified Ads
  8. Five easy ways to add punch to your words
  9. Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically!
  10. I Don't Want to be Different By Brian Grinonneau
  11. Click Fraud and Search Engine Marketing
  12. How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing By Craig Garber
  13. Constructing Business Advertisements By Michael Medeiros
  14. Preparing Your First Pay-Per-Click Campaign
  15. Inexpensive and Effective Advertising for Your Web Site
  16. Seven Inexpensive Not Cheap Advertising Tactics By Mary Eule
  17. What to do When Your Advertising Doesn't Work By Tim Brocklehurst
  18. Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5% By Michael Temple
  19. Increase Your Sales with a Highly Targeted Advertising Campaign
  20. Organizing Business Cards for Effective Contact Management By Christopher J. Brunner
  21. God Bless The Refrigerator Magnet! By Kirk Otto
  22. 8 Low Cost Ways To Advertise, Promote and Market Your Business By Michelle Cobbs
  23. How important are headlines?
  24. Why your ads aren't working
  25. 10 Simple Techniques To Make Your Ad Get Powerful Attention By Sergio Salzberg
  26. Are You STILL Wasting Your Cash?
  27. Why It Pays To Advertise
  28. Accounts Receivable Conversion! A Major Money & Time Saver For Companies
  29. Free Advertising Solved!
  30. Marketing Messages with Add Zest & Appeal By Alicia Smith
  31. Most Effective And Most Inexpensive Ad
  32. Attracting Advertisers For Your Site

    33. Site Map Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15

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1. Online Advertising Primer
Summary: An Impressions Campaign: If you sign up for an Impressions Campaign you buy a set number of impressions or 'views' of the ads. Accurate calculation of Impressions is difficult, but the important thing to remember is that the number of page views the site registers is not necessarily an accurate indicator of ad impressions. Clicks can be measured both from their ad tracking software and from your site traffic reports.A Duration Campaign: Sometimes called a 'Fixed Placement', this type of…

2. Make your Advertising Profitable
Summary:Most small businesses operate with very small advertising budgets. Here are some steps that you can take to make sure you get the most bang for your advertising buck:Target your Advertising ' Ideally, every ad that you place would be seen only by potential customers for your business. If you are advertising your new website that offers a new vitamin supplement for dogs, advertising on a pet website would not be as advantageous as a dog related website. Don't Over-Commit ' Many small busi…

3. A Perfect Online Ad!
Summary: a future way to contact your prospect.If you send out an ad with a web site address, even if yourprospect does visit your web site and then leaves, how canyou do a follow-up message to that prospect?If you first get their email address, then send them the website address, then you will be able to send them our a follow-upemail message to help entice them to visit again for a possible sale.And, what would be the 'Perfect Follow-up' to the 'PerfectOnline Ad'?Respond with a short email mes…

4. What Makes A Great Online Ad?
Summary: In order to dothis, you will have to examine the classifieds for a few days.Which ones run day after day and are really commercial in nature.They all have something in common, and after awhile you can getto spot them.OK - with that behind us, we have to get our message across withwords - and only words. An'attention getter' is basically the title of your ad - you mustuse powerful words here - FREE GIFT, EARN WHILE YOU SLEEP, I WASREALLY STUPID etc. Don't tryto sell them here - you simpl…