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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why Your Ad Failed By Robert Warren Summary: This helps promote that "good gut feeling" that your best customers have about you but can't really explain.If your ad isn't built around the right specific customer needs - not wants, not desires, not self-image, but needs - then it's almost doomed to fail.Your ad doesn't establish your own credibility for meeting customer needs.Etch this on your forehead: Credibility begins with evidence of understanding.It's not enough to hit on the right need. Take advantage of the good will that yo… 2. 8 Creative Techniques for Small Press Advertisements By Tim Brocklehurst Summary: By forcing a large white gap between your ad and the others on the page you will automatically draw the eye to what your ad has to say. You'll probably find it will take up less room too.Use a portion of a large graphic.If you want to use a picture, or a graphic to illustrate what you're offering, you'll often find you're restricted for space in a classified ad. If you combine this with a white space round the ad so the picture bleeds into the white space it can be particularly effectiv… 3. Maximizing the Value and Effectiveness of Your Pay-Per-Click Campaign Summary: Always use the Overture's Search Term Suggestion Tool to help you in finding the right keyword phrases for your business: http://inventory.overture.com/d/searchinventory/suggestion/ Third, finding the best bid position for the greatest valueMost people tend to bid for the #1 position in the search listing for their keywords. For example, at the time of this writing, Overture's listings showed the following bids for the search term 'fashion': #1 position - $0.76 #2 position - $0.47 #3 po… 4. Are You a Passive Advertiser? Summary: And after a few customers buy, they will help to do a lot of selling for you by referring your services to others and by coming back to you to buy again. When you resort to hype to sell your product, you exaggerate what your product does, and in doing so, you will find customers who are not satisfied once they buy your product. 'Buy within the next 10 minutes and you'll not only get this, but this and this, too!' Buy today and you'll get this special price only available today.' When I … |
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